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Multidisziplinäre Betrachtung des vielschichtigen Phänomens Glücksspiel pp 45–60Cite as

Gamification – Potentiale und Grenzen im Lebensmittelbereich

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Zusammenfassung

Gamification macht die Potentiale von Games im spielfremden Kontext nutzbar und birgt auch für den Lebensmittelbereich interessante Möglichkeiten. Der Beitrag stellt Einsatzfelder sowie Potentiale und Grenzen und Weiterentwicklungsmöglichkeiten der Technologie bezüglich des Lebensmittelbereichs vor.

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Authors and Affiliations

  1. Fachgebiet Agrarmärkte und Agrarmarketing (420B), Universität Hohenheim, Stuttgart, Deutschland

    Beate Gebhardt & Merle Friede

Authors
  1. Beate Gebhardt
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  2. Merle Friede
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Correspondence to Beate Gebhardt .

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Editors and Affiliations

  1. Stuttgart, Baden-Württemberg, Germany

    Andrea Wöhr

  2. Stuttgart, Baden-Württemberg, Germany

    Marius Wuketich

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Gebhardt, B., Friede, M. (2019). Gamification – Potentiale und Grenzen im Lebensmittelbereich. In: Wöhr, A., Wuketich, M. (eds) Multidisziplinäre Betrachtung des vielschichtigen Phänomens Glücksspiel. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-24972-4_4

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  • DOI: https://doi.org/10.1007/978-3-658-24972-4_4

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