Introduction

Abstract

In 2010, the British government established the Behavioral Insights Team with the objective of using insights from behavioral economics to improve key policy areas. After two years of work, their recommendations led to an estimated saving of £300 million over the next five years, and other governments in the Commonwealth are now setting up similar teams (Cabinet Office 2012). In science, Nobel Laureates George Akerlof and Daniel Kahneman have advanced behavioral research in the influential Roundtable Series in Behavioral Economics (Russell Sage Foundation 2012).