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Die Gestaltungsfaktoren des Einkaufserlebnisses

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Die Treiber der Customer Experience

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Zusammenfassung

Dieses Kapitel definiert die wesentlichen Treiber des Einkaufserlebnisses mit einem Fokus auf die Erlebnisgestaltung im Handel.

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Notes

  1. 1.

    Für Übersichten siehe beispielsweise (Baker et al. 1994, S. 329 ff.; Baker et al. 2002, S. 123 ff.; Turley und Miliman 2000, S. 198 ff.; Reith 2007, S. 55 ff.; Müller 2007, S. 59 ff.).

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    Andreas Toth

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Toth, A. (2019). Die Gestaltungsfaktoren des Einkaufserlebnisses. In: Die Treiber der Customer Experience. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23704-2_3

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