Zusammenfassung
YouTube ist die wichtigste Online-Video-Plattform unserer Zeit. Jugendliche tauschen sich dort über ihre Lebenswelt aus, Influencer geben Beauty- und Lifestyletipps und die Bundeskanzlerin wirbt um junge Wähler. Medienschaffende, die ihre Inhalte auf YouTube vermitteln möchten, sollten aber die Spielregeln der Plattform kennen. Und sich auch mit den Alternativen zu YouTube vertraut machen. Und da gibt es inzwischen eine ganze Menge.
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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
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Meyer, M. (2019). Die Disruption der Sehgewohnheiten. In: Haarkötter, H., Wergen, J. (eds) Das YouTubiversum. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-22846-0_8
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DOI: https://doi.org/10.1007/978-3-658-22846-0_8
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