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Identi.city

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Zusammenfassung

Einkaufsstraßen in Großstädten werden weltweit zunehmend einheitlicher, weil sich vielerorts dieselben globalen Handelsketten ausbreiten. Welche Implikationen hat diese Homogenisierung? Wie wirkt sie sich auf das urbane Flair aus? Wie könnte man ihr entgegenwirken? Ziel der Forschungsarbeit IDENTI.CITY ist es, die aktuellen Vorkommnisse auf innerstädtischen Einkaufsstraßen unter Anwendung von Cultural Probes und Experteninterviews zu untersuchen und so Strategien zu entwickeln, die dieser Tendenz entgegenarbeiten.

ZHdK Master of Arts in Design, Field of Excellence Trends, 2015

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Duca, D. (2018). Identi.city. In: Designethnografie. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-21388-6_12

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  • DOI: https://doi.org/10.1007/978-3-658-21388-6_12

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