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Die Entertainment-Education-Strategie zur Gesundheitsförderung in Forschung und Praxis

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Entertainment-Education (EE) beschreibt einen Prozess, in dem Medienbotschaften entwickelt und umgesetzt werden, die zugleich unterhaltend und bildend wirken sollen. Was sind Potenziale und Herausforderungen dieser Strategie und wie wird EE in Forschung und Praxis diskutiert und angewendet? Der Beitrag argumentiert, dass EE ein wirksames Konzept darstellt, um spezifische Zielgruppen mit Gesundheitsthemen zu erreichen. Der Beitrag stellt zunächst die theoretischen Grundlagen von EE, Wirkungsweisen und Beispiele für Kooperationsprojekte vor und schließt mit einer ethischen Betrachtung sowie einem Fazit.

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Authors and Affiliations

  1. Center for Media & Health, Gouda, Niederlande

    Sarah Lubjuhn & Martine Bouman

Authors
  1. Sarah Lubjuhn
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  2. Martine Bouman
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Correspondence to Sarah Lubjuhn .

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Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Lubjuhn, S., Bouman, M. (2019). Die Entertainment-Education-Strategie zur Gesundheitsförderung in Forschung und Praxis. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_32

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_32

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  • Publisher Name: Springer VS, Wiesbaden

  • Print ISBN: 978-3-658-10726-0

  • Online ISBN: 978-3-658-10727-7

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