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Die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Der Beitrag gibt einen Überblick über die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation. Dabei werden insbesondere das symbolische Lernen und die Bedeutung von Selbstwirksamkeit für gesundheitsbezogene Verhaltensänderungen intensiver betrachtet. Nach einer eingehenden Thematisierung der jeweiligen Grundlagen werden ausgewählte empirische Studien aus unterschiedlichen Bereichen der Gesundheitskommunikation vorgestellt, die zeigen, inwieweit die psychosozialen Determinanten und Mechanismen der sozial-kognitiven Theorie Verhaltensänderungen bewirken können. Schließlich werden auch die Grenzen der vorgestellten Theorien und Implikationen für die Gestaltung von Kampagnen diskutiert.

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Notes

  1. 1.

    Selbstwirksamkeitskomponenten finden sich mittlerweile in vielen bekannten Theorien des Gesundheitsverhaltens (z. B. im Extended Parallel Process Model von Witte 1992; in der revidierten Protection Motivation Theory: Maddux und Rogers 1983 oder der Health Action Process Approach von Schwarzer und Luszczynska 2008)

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Authors and Affiliations

  1. Institut für Publizistik, Johannes Gutenberg-Universität Mainz, Mainz, Deutschland

    Christian Schemer & Svenja Schäfer

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  1. Christian Schemer
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  2. Svenja Schäfer
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Correspondence to Christian Schemer .

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Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Schemer, C., Schäfer, S. (2019). Die Bedeutung der sozial-kognitiven Theorie für die Gesundheitskommunikation. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_26

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_26

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