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Nicht-intendierte Medienwirkungen im Gesundheitsbereich

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Handbuch der Gesundheitskommunikation

Zusammenfassung

Gesundheitskampagnen und -informationen können eine Vielzahl nicht-intendierter Effekte hervorrufen, die vor allem dann relevant werden, wenn sie negative Konsequenzen im Gesundheitsverhalten der Rezipientinnen und Rezipienten hervorrufen. Der vorliegende Beitrag führt zunächst grundlegend in nicht-intendierte Medienwirkungen ein, stellt Systematisierungsvorschläge für die Gesundheitskommunikation vor und geht auf ausgewählte Beispiele ein, bevor abschließend der Umgang mit nicht-intendierten Effekten in der empirischen Forschung diskutiert wird.

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Authors and Affiliations

  1. Lehrbereich Kommunikations- und Medienpsychologie, Friedrich-Schiller-Universität Jena, Jena, Deutschland

    Tino Meitz

  2. Institut für Medien, Wissen und Information – Rezeption und Wirkung, Universität Augsburg, Augsburg, Deutschland

    Anja Kalch

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  1. Tino Meitz
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  2. Anja Kalch
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Correspondence to Tino Meitz .

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Editors and Affiliations

  1. Seminar für Medien- und Kommunikationswissenschaft, Universität Erfurt, Erfurt, Germany

    Constanze Rossmann

  2. Fakultät Rehabilitationswissenschaften, Technische Universität Dortmund, Dortmund, Germany

    Matthias R. Hastall

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Meitz, T., Kalch, A. (2019). Nicht-intendierte Medienwirkungen im Gesundheitsbereich. In: Rossmann, C., Hastall, M. (eds) Handbuch der Gesundheitskommunikation. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-10727-7_23

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  • DOI: https://doi.org/10.1007/978-3-658-10727-7_23

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