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B-to-B-Markenführung pp 153–180Cite as

Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken

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Authors and Affiliations

  1. Hochschule für Wirtschaft und Recht Berlin, Berlin, Deutschland

    Prof. Dr. Carsten Baumgarth

  2. Deutscher Heilbäderverband, Berlin, Deutschland

    Dr. Sabine Meissner

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  1. Prof. Dr. Carsten Baumgarth
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Correspondence to Carsten Baumgarth .

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    Carsten Baumgarth

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Baumgarth, C., Meissner, S. (2018). Verhaltenswissenschaftliche Betrachtung von B-to-B-Marken. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_8

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