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Klassische Werbung als Instrument der B-to-B-Markenführung – Hier herrscht Lexware

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Author information

Authors and Affiliations

  1. Reinsclassen GmbH & Co. KG, Hamburg, Deutschland

    Armin Reins & Veronika Classen

Authors
  1. Armin Reins
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  2. Veronika Classen
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Correspondence to Armin Reins .

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Editors and Affiliations

  1. FB Wirtschaftswissenschaften, HWR Berlin, Berlin, Berlin, Germany

    Carsten Baumgarth

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© 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Reins, A., Classen, V. (2018). Klassische Werbung als Instrument der B-to-B-Markenführung – Hier herrscht Lexware. In: Baumgarth, C. (eds) B-to-B-Markenführung. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-05097-9_32

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  • DOI: https://doi.org/10.1007/978-3-658-05097-9_32

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-05096-2

  • Online ISBN: 978-3-658-05097-9

  • eBook Packages: Business and Economics (German Language)

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