Abstract
In this chapter we deal with the evolution of the Starbucks logo and the role of Starbucks in American culture and society. It defines logos and offers a historical portrait of how the logo originated and evolved over the years. In addition, it shows how the myth model helps explain the popularity of Starbucks and deals, also, with the popularity of Starbucks.
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Berger, A.A. (2018). The Starbucks Coffee Shop Logo. In: Perspectives on Everyday Life. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-99795-7_13
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DOI: https://doi.org/10.1007/978-3-319-99795-7_13
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Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-319-99794-0
Online ISBN: 978-3-319-99795-7
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