Abstract
In order to provide a global overview of the Chinese wine industry, this chapter introduces and analyzes the main operators along the industry chain. China is an emerging and dynamic wine market experiencing rapid growth since the beginning of the 2000s. The domestic wine industry is characterized by high vertical integration along the industry chain from winegrowing to winemaking and then to distribution, with a few leading groups dominating market share. Geographical indications have developed in the main wine-producing regions, and certain elite wineries in these areas have gained an international reputation thanks to the quality of their wines. Meanwhile, the Chinese government has been playing a significant role in supporting the development of the domestic wine industry. In terms of consumption, imported wines are well welcomed, and Chinese wine drinkers have been becoming more adventurous in trying various types of wines. The market has been evolving rapidly, in every aspect, from production to distribution, as it adapts to the changes in consumer behavior.
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Notes
- 1.
Generally speaking, the wineries in the eastern part of China are relatively small compared to the wineries in the western regions such as Xinjiang and Gansu. Ningxia is a special case, though it is located in the western part of China.
- 2.
Literally, guanxi means “go through the gate and get connections” or simply “relationships”. In the business world, it is a Chinese term used to describe the network of relationships aimed to provide support and cooperation or exchange favors among the parties involved.
- 3.
Smugglers use the gray markets in Hong Kong or Macao to transfer imported wines into mainland China to evade import duties.
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Jiao, L., Ouyang, S. (2019). The Chinese Wine Industry. In: Alonso Ugaglia, A., Cardebat, JM., Corsi, A. (eds) The Palgrave Handbook of Wine Industry Economics. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-98633-3_10
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