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Digital Entrepreneurship, Gender and Intersectionality pp 161–196Cite as

Palgrave Macmillan

Cool, Creative, But Not so Equal

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Part of the book series: Dynamics of Virtual Work ((DVW))

Abstract

This chapter examines the under-representation of female entrepreneurs and workers in the global digital media industries. The chapter discusses the cases of three Asian American female employees who initiated lawsuits in Silicon Valley. Though gender is a prominent factor in creating barriers to women’s careers advancement, other characteristics, including family, age, work experience and ethnicity , overlap with gender. The career history of two Taiwanese female tech entrepreneurs is reflective of the recent industrial history of their country of origin. Despite the fact that their companies are globally recognised, these two women participate in entrepreneurship only alongside family and relatives whom they can trust, and they have taken on gender-specific roles within their companies. The comparative perspective in the chapter demonstrates that while gender plays a vital part in explaining these women’s careers, other intersectional factors, including ethnicity, personal life history and national contexts, need to be taken into account.

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Authors and Affiliations

  1. King’s College London, London, UK

    Wing-Fai Leung

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  1. Wing-Fai Leung
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Correspondence to Wing-Fai Leung .

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Leung, WF. (2019). Cool, Creative, But Not so Equal. In: Digital Entrepreneurship, Gender and Intersectionality. Dynamics of Virtual Work. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-97523-8_5

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  • DOI: https://doi.org/10.1007/978-3-319-97523-8_5

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-97522-1

  • Online ISBN: 978-3-319-97523-8

  • eBook Packages: Social SciencesSocial Sciences (R0)

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