Abstract
This chapter explores the concept of data storytelling, an approach used to communicate insights to an audience to inform, influence, and spur action. A storytelling framework is included for reference and can be used to develop, focus, and deliver the most important concepts from an analysis that should be conveyed within a narrative.
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References
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Further Reading
Gabriel, Y. (2000). Storytelling in organizations: Facts, fictions, and fantasies. Oxford: Oxford University Press.
Gargiulo, T. L. (2005). The strategic use of stories in organizational communication and learning. Armonk: M.E Sharpe.
Acknowledgements
The authors thank Diana Jones, Associate Director of the Business Analytics Solutions Center and the Dornsife Office for Experiential Learning, at the LeBow College of Business, Drexel University for contributing this chapter to the book.
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Anandarajan, M., Hill, C., Nolan, T. (2019). Storytelling Using Text Data. In: Practical Text Analytics. Advances in Analytics and Data Science, vol 2. Springer, Cham. https://doi.org/10.1007/978-3-319-95663-3_11
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DOI: https://doi.org/10.1007/978-3-319-95663-3_11
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