Abstract
The chapter explains how revolutionary changes in the spheres of technology, law, and media industries have contributed to the rise of convergence culture. Joyce conceives of the media as an eco-system with four overlapping spheres: technology, government regulation, economics, and culture. Changes in one area have ripple effects across the eco-system. The personal computer and the internet have transformed how we consume media content, leading to audience splintering and fragmentation. At the same time, changes in government regulation have enabled the rise of mega-conglomerates with capacity across all media. These changes have led to a new industrial structure in which valuable intellectual property that can be shared across platforms has become central to corporate strategy.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Aarseth, Espen. 2004. Genre Trouble: Narrativism and the Problem of Simulation. In First Person: New Media as Story, Performance, and Game, ed. N. Wardrup Fruin and P. Harrigan, 45–55. Cambridge, MA: MIT Press.
Adorno, Theodor, and Max Horkheimer. 2002. The Culture Industry: Enlightenment as Mass Deception. In Dialectic of Enlightenment: Philosophical Fragments, ed. Gunzlin Schmid Noerr, trans. Edmund Jephcott, 94–136. Stanford: Stanford University Press.
Benkler, Yochai, et al. 2017. Study: Breitbart-Led Right-Wing Media Eco-System Altered Broader Media Agenda. Columbia Journalism Review, March 3. https://www.cjr.org/analysis/breitbart-media-trump-harvard-study.php
Bowman, Shane, and Chris Willis. 2003. We Media: How Audiences Are Shaping the Future of News and Information. hypergene.net . Accessed 8 June 2018.
Clarke, Michael J. 2012. Transmedia Television: New Trends in Network Serial Production. New York: Bloomsbury.
Crocker, Paul. 2009. Interview: Paul Crocker of Rocksteady on Batman: Arkham Asylum. Interview by Kevin Kelly. Engadget.com , May 29. Accessed 14 June 2018.
Ellis-Petersen, Hannah. 2016. Tables Turned as Vinyl Sales Overtake Digital Sales for First Time in UK. The Guardian, December 6.
Fast, Karin, and Henrik Örnebring. 2015. Transmedia World-Building: The Shadow (1931-Present) and Transformers (1984-Present). International Journal of Cultural Studies 20 (6): 636–652.
Federal Communications Commission. 1941. Report on Chain Broadcasting. http://earlyradiohistory.us/1941cb06.htm#06parta. Accessed 13 May 2018.
Freeman, Matthew. 2017. Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds. London: Routledge.
Gottfried, Jeffrey, Michael Barthel, and Amy Mitchell. 2017. Trump, Clinton Voters Divided in Their Main Source for Election News. Pew Research, January 18. http://www.journalism.org/2017/01/18/trump-clinton-voters-divided-intheir-main-source-for-election-news/
Harvey, Colin. 2015. Fantastic Transmedia: Narrative, Play, and Memory Across Science Fiction and Fantasy Story Worlds. Hampshire: Palgrave Macmillan.
Hay, James, and Nick Couldry. 2011. Rethinking Convergence/Culture: An Introduction. Cultural Studies 25 (4–5): 473–486.
Jenkins, Henry. 2008. Convergence Culture: Where Old and New Media Collide. Fredericksburg: New York University Press.
———. 2014a. Rethinking ‘Rethinking Convergence/Culture’. Cultural Studies 28 (2): 267–297.
———. 2014b. The Reign of the ‘Mothership’: Transmedia’s Past, Present, and Possible Futures. In Wired TV: Laboring Over an Interactive Future, ed. Denise Mann, 244–268. New Brunswick: Rutgers University Press.
Johnson, Derek. 2013. Media Franchising: Creative License and Collaboration in the Culture Industries. New York: New York University Press.
Mann, Denise. 2014. The Labour Behind the Lost ARG: WGA’s Tentative Foothold in the Digital Age. In Wired TV: Laboring Over an Interactive Future, ed. Denise Mann, 118–139. New Brunswick: Rutgers University Press.
Market Share for Each Distributor, 1995–2018. 2018. The Numbers. https://www.the-numbers.com/market/distributors. Accessed 29 May 2018.
Meehan, Eileen. 1991. ‘Holy Commodity Fetish, Batman!’: The Political Economy of a Commercial Intertext. In The Many Lives of the Batman: Critical Approaches to a Superhero and His Media, ed. Roberta E. Pearson and William Uricchio, 47–65. London: Routledge.
Mittell, Jason. 2015. Complex TV: The Poetics of Contemporary Television Storytelling. New York: New York University Press.
Negroponte, Nicholas. 1995. Being Digital. London: Hodder & Stoughton.
Producers Guild of America. Credit Guidelines for New Media. producersguild.org . http://www.producersguild.org/?page=coc_nm. Accessed 3 June 2018.
Ryan, Marie-Laure. 2015. Transmedia Storytelling: Industry Buzzword or New Narrative Experience? Story Worlds 7 (2): 1–19.
Sadler, Roger L. 2005. Electronic Media Law. London: Sage.
Shirky, Clay. 2000. RIP the Consumer, 1900–1999. shirky.com. Accessed 13 Mar 2018.
Sterling, Christopher H., and Jam Michael Kittross. 2002. Stay Tuned: A History of American Broadcasting. 3rd ed. Mahwah: Lawrence Erlbaum.
Thompson, Mark. 2007. Keynote Speech Given to Media Summit 2007 – The Future of Creative Content Conference – London. BBC, January 18. http://www.bbc.co.uk/pressoffice/speeches/stories/thompson_summit.shtml. Accessed 28 Mar 2018.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 The Author(s)
About this chapter
Cite this chapter
Joyce, S. (2018). The End of the Media as We Know It. In: Transmedia Storytelling and the Apocalypse. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-93952-0_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-93952-0_2
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-93951-3
Online ISBN: 978-3-319-93952-0
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)