Abstract
Educational institutions and companies produce a variety of videos that may include instructional elements but that have learning goals that are integrated with marketing a product or a service or are used to inform the audience about news. This work may include program introduction videos, course introductions, or fundraising videos. This chapter looks at the category of instructional videos that can have an educational benefit, but that may not be exclusively aimed at educating the learner.
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Notes
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Bruce, J. (2015) Forget what you think you know about YouTube: Video is a small part in winning at online video. VentureBeat. http://venturebeat.com/2015/05/05/forget-what-you-think-you-know-about-youtube-video-is-a-small-part-in-winning-at-online-video/. Accessed 27 Apr 2018.
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Köster, J. (2018). Videos with Instructional Content. In: Video in the Age of Digital Learning. Springer, Cham. https://doi.org/10.1007/978-3-319-93937-7_4
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DOI: https://doi.org/10.1007/978-3-319-93937-7_4
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