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Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs

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B Corp Entrepreneurs

Abstract

This chapter addresses the values and motivations that drive B Corp entrepreneurs and social entrepreneurs. Drawing on prior research, it shows that the literature emphasizes the central importance of personal values and motivations of B Corp entrepreneurs in B Corps. However, unlike the adjacent field of social entrepreneurship, the particular values and motivation of B Corp entrepreneurs have only been addressed to a very limited extent. Therefore, the chapter turns towards social entrepreneurship to learn about the self- and other-oriented motives of social entrepreneurs. This in turn enables us to better understand why people run a social business.

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Authors and Affiliations

  1. Hausach, Germany

    Florentine Mariele Sophie Roth

  2. Department of Marketing and Management, University of Southern Denmark, Odense M, Denmark

    Ingo Winkler

Authors
  1. Florentine Mariele Sophie Roth
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  2. Ingo Winkler
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Roth, F.M.S., Winkler, I. (2018). Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs. In: B Corp Entrepreneurs. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-90167-1_3

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