What’s Coming: The Future of Influencer Marketing

Abstract

This chapter opens with the story of Allianz Worldwide Partners, a global insurance provider that built an ‘always on’ travel influencer community. The example demonstrates how going forward, companies will be best positioned to succeed by managing long-term oriented influencer relations practices that leverage the latest technologies to create an ever-improving experience for influencers and end customers. The chapter summarizes key takeaways from the book and offers actionable recommendations for brands, serving as the book’s conclusion along with highlighting future trends readers should watch.