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Advertising in Contemporary Consumer Culture pp 1–18Cite as

Palgrave Macmillan

Introduction

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Abstract

This chapter provides a general introduction to the text. It outlines the key arguments pursued through and flags the core theoretical frameworks of convergence culture, assemblage thinking and media. A brief history of the evolution of contemporary advertising is given.

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Authors and Affiliations

  1. The University of Notre Dame Australia, Sydney, Australia

    Hélène de Burgh-Woodman

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  1. Hélène de Burgh-Woodman
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de Burgh-Woodman, H. (2018). Introduction. In: Advertising in Contemporary Consumer Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-77944-7_1

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