Abstract
To meet the great Environmental challenges that our Planet is going to face in a view of the increasing growing of the population, the traditional model “business as usual” oblivious to the negative effects following the choices in the economic world are not sustainable, anymore. The availability of the natural capital by Man, that is the threshold of annual Sustainability calculated on the basis of the capacity of Environmental resources and services to regenerate, is always constantly at the limits and it tends to be overcome since the very beginning of each year (Earth Overshoot Day).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Additional information
Source: Paolo Taticchi, Professor of Business Administration, Supply Chain Management and Sustainability – Director of MSc, MBAs and Global Initiatives at the Imperial College Business School - London, UK.
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Abbati, M. (2019). CS 12: Case Study 12: Communicating the Sustainability as a Driver of Innovation: Three Italian Eco-Virtuous Examples. In: Communicating the Environment to Save the Planet. Springer, Cham. https://doi.org/10.1007/978-3-319-76017-9_42
Download citation
DOI: https://doi.org/10.1007/978-3-319-76017-9_42
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-76016-2
Online ISBN: 978-3-319-76017-9
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)