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Neo-Tribes pp 33–49Cite as

Palgrave Macmillan

Vegetarian for a Day or Two

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Abstract

This chapter applies the concept of neo-tribalism to investigate vegetarian festival organisers' perspectives on the role of inconsistent vegetarians.

The findings from an investigation of fourteen Italian festivals suggest that inconsistent vegetarians are considered to play an important role as attendees and communication facilitators, while their contribution as close collaborators is considered to be limited.

The neo-tribe concept was useful in exploring the perspective of festival organisers. In their view, two vegetarian subtribes could be identified: one related to the process of becoming vegetarian and the other related to consumerism. This suggests that the use of the neo-tribe concept, the identification of subtribes and the adoption of the perspective of non-members, can be useful to uncover the complex dynamics of belonging and exclusion.

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Author information

Authors and Affiliations

  1. School of Business and Economics, UiT The Arctic University of Norway, Tromsø, Norway

    Giovanna Bertella

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  1. Giovanna Bertella
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Editors and Affiliations

  1. Tasmanian School of Business and Economics, University of Tasmania, Tasmania, Tasmania, Australia

    Anne Hardy

  2. School of Humanities, Griffith University Gold Coast Campus, Gold Coast, Queensland, Australia

    Andy Bennett

  3. School of Social Sciences, Monash University, Melbourne, Victoria, Australia

    Brady Robards

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Bertella, G. (2018). Vegetarian for a Day or Two. In: Hardy, A., Bennett, A., Robards, B. (eds) Neo-Tribes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68207-5_3

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