Skip to main content
SpringerLink
Log in

Marketing Influence on Body Image Perception: A Bioethical Perspective

  • Chapter
  • First Online:
Dermatology in Public Health Environments

Abstract

There has been a steady increase in the search for aesthetic-related procedures in the medical field. New cosmetic techniques and products have been developed, and an increasing number of healthcare facilities now provide aesthetic procedures. Aesthetic surgery and other cosmetic procedures have become highly popular. Such a phenomenon shows that there is social pressure against aging, leading individuals to attempt to achieve universal beauty standards. The purpose of bioethics is to analyze and discuss the application of new values based on scientific development. The media can establish and reinforce the standards of a perfect body. This concept is stimulated by different social influences, with media outlets being the most powerful and widespread of these influences. Social media and contemporary digital technologies represent the arena where body image concepts are created, disseminated, and transformed into strong beliefs. As a result, body image disorders are increasingly common, affecting both men and women of different ages and from different sociocultural groups.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

References

  1. Clotet J, Feijó AGS. Bioética: uma visão panorâmica. In: Clotet J, Feijó AGS, Oliveira MG, editors. Bioética: uma visão panorâmica. Porto Alegre: EDIPUCRS; 2011. Cap. 1. 280p.

    Google Scholar 

  2. Kalekin-Fishman D. The impact of globalization on the determination and management of ethical choices in the health arena. Soc Sci Med. 1996;43(5):809–22.

    Article  CAS  PubMed  Google Scholar 

  3. Drumond JGF. Ética, Bioética y los desafios del siglo XXI. Rev Fac Derecho. 2012;69:65–79.

    Google Scholar 

  4. Viesca MRR. La Vulnerabilidad humana frente a la cirugía estética. Rev Med Ins Mex Seguro Soc. 2012;50(1):81–6.

    Google Scholar 

  5. Weber JBB. Estética e Bioética. Rev AMRIGS. 2011;55(3):302–5.

    Google Scholar 

  6. Naini FB, Moss JP, Gill DS. The enigma of facial beauty: esthetics, proportions, deformity and controversy. Am J Orthod Dentofac Orthop. 2006;130:277–82.

    Article  Google Scholar 

  7. Hans T. Aspectos éticos de la cirurgia plástica y reconstructiva. Cuadernos de Bioética. 1989;XIX(1):131–45.

    Google Scholar 

  8. World Medical Association. WMA statement on aesthetic treatment. Available at: http://www.wma.net/en/30publications/10policies/a13/. Accessed on 25 Jan 2016.

  9. Nunes CRR, Nunes AP. Bioética Rev Bras Enferm. 2004;57(5):615–6.

    Article  Google Scholar 

  10. Oliveira RA, Jorge FI. Bioética Clínica: como praticá-la? Rev Col Bras Cir. 2010;37(3):245–6.

    Article  PubMed  Google Scholar 

  11. Beauchamp TL, Childress JF. Principles of biomedical ethics. New York: Oxford University Press; 2013.

    Google Scholar 

  12. Lawrence DJ. The four principles of biomedical ethics: a foundation for current bioethical debate. J Chiropr Humanit. 2007;14:34–40.

    Article  Google Scholar 

  13. Emanuel EJ, Emanuel L. The physician-patient relationship. JAMA. 1992;267(16):2221–6.

    Article  CAS  PubMed  Google Scholar 

  14. Francesconi CF, Goldim JR. Bioética clínica. In: Clotet J, Feijó AGS, Oliveira MG, editors. Bioética: uma visão panorâmica. Porto Alegre: EDIPUCRS; 2011. Cap. 4. 280p.

    Google Scholar 

  15. Petruzzi MNMR, Pithan LH, Figueiredo MAZ, Weber JBB. Informed consent in dentistry: a standard of good clinical practice. Rev Odonto Cienc. 2013;28(1):23–7.

    Google Scholar 

  16. Pithan LH. O consentimento informado como exigência ética e jurídica. In: Clotet J, Feijó AGS, Oliveira MG, editors. Bioética: uma visão panorâmica. Porto Alegre: EDIPUCRS; 2011. Cap. 10. 280p.

    Google Scholar 

  17. American Academy of Aesthetic Medicine. What is aesthetic medicine? Available at: https://www.aaamed.org/aesthetic_med.php. Accessed on 19 Jan 2016.

  18. Groesz LM, Levine MP, Murnen SK. The effect of experimental presentation of thin media images on body satisfaction: a meta-analytic review. Int J Eat Disord, Int J Eat Disord. 2002;31(1):1–16.

    Article  PubMed  Google Scholar 

  19. Grabe S, Hyde JS, Ward LM. The role of the media in body image concerns among women: a meta-analysis of experimental and correlational studies. Psychol Bull. 2008;134(8):460–76.

    Article  PubMed  Google Scholar 

  20. Thompson JK, Heinberg LJ, Altabe M, Tantleff-Dunn S. Exacting beauty: theory, assessment, and treatment of body image disturbance. Washington, DC: American Psychological Association; 1999. 396p.

    Book  Google Scholar 

  21. Bergstrom RL, Neighbors C, Malheim JE. Media comparisons and threats to body image: seeking evidence of self-affirmation. J Soc Clin Psychol. 2009;28(2):264–80.

    Article  Google Scholar 

  22. Prieler M, Choi J. Broadening the scope of social media effect research on body image concerns. Sex Roles. 2014;71:378–88.

    Article  Google Scholar 

  23. Perloff RM. Social media effects on Young women’s body image concerns: theoretical perspectives and agenda for research. Sex Roles. 2014;71:363–77.

    Article  Google Scholar 

  24. World Health Organization. International statistical classification of diseases and related health problems 10th Revision (ICD-10)-WHO Version for:2016. Available at: http://apps.who.int/classifications/icd10/browse/2016/en. Accessed on 26 Jan 2016.

  25. Varma A, Rastogi R. Recognizing body dysmorphic disorder (dysmorphophobia). J Cutan Aesthet Surg. 2015; Jul-Sep;8(3):165–8.

    Article  PubMed  PubMed Central  Google Scholar 

  26. Newton JT, Cunningham SJ. Great expectations: what do patients expect and how can expectations be managed? J Orthod. 2013;40:112–7.

    Article  CAS  PubMed  Google Scholar 

  27. Phillips KA, Menard W, Fay C, Pagano ME. Psychosocial functioning and quality of life in body dysmorphic disorder. Comp Psychiat. 2005;46:254–60.

    Article  Google Scholar 

  28. Phillipou A, Castle D. Body dysmorphic disorder in mem. Aust Fam Physician. 2015;44(11):798–801.

    PubMed  Google Scholar 

  29. Pope CG, Pope HG, Menard W, Roberto O, Phillips KA. Clinical features of muscle dysmorphia among males with body dysmorphic disorder. Body Imag. 2005;2(4):395–400.

    Article  Google Scholar 

Recommended Reading

Download references

Author information

Authors and Affiliations

  1. Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, Brazil

    João Batista Blessmann Weber

Authors
  1. João Batista Blessmann Weber
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to João Batista Blessmann Weber .

Editor information

Editors and Affiliations

  1. Dermatology Service of Clinical, Hospital of Porto Alegre, Federal University of Rio Grande do Sul, Porto Alegre, Brazil

    Renan Rangel Bonamigo

  2. Health Secretary of Rio Grande do Sul, Porto Alegre, Rio Grande do Sul, Brazil

    Sergio Ivan Torres Dornelles

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Weber, J.B.B. (2018). Marketing Influence on Body Image Perception: A Bioethical Perspective. In: Bonamigo, R., Dornelles, S. (eds) Dermatology in Public Health Environments. Springer, Cham. https://doi.org/10.1007/978-3-319-33919-1_54

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-33919-1_54

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-33917-7

  • Online ISBN: 978-3-319-33919-1

  • eBook Packages: MedicineMedicine (R0)

Publish with us

Policies and ethics

Search

Navigation