Abstract
This paper identifies inherent limitations of current and popular typographic taxonomy systems regarding the categorization of modular and geometric type. These taxonomy systems commonly focus on historical sources and strictly aesthetical or structurally generic factors. We believe that even ones which offer a greater degree of detail still fail to extend to the level of attention regarding the full range of idiosyncrasies of modular and geometric type design.
We thus propose a theoretical approach, making use of a non-interventionist methodology of qualitative research, through literary review and observation, and we evaluate the state of the art regarding current and historical typographic taxonomy systems and works from Childers, Griscti et al.; Kupferschmid; Baines & Haslam; Johnston; and Dixon, with a special focus on the latter’s own classification system and its potential for expansion. Our main objective is that a critical understanding of the multiple systems of typographic taxonomy, combined with our first-hand professional experience and theoretical research in modular type design may facilitate the production, categorization, promotion and commercial distribution of modular fonts and font systems, as well as the teaching of the history and techniques specific to this creative field. Modular and geometric type design production is a field of activity in its own right, with a rich and diverse history and ongoing vitality, and should thus be validated on its aesthetic, technical, commercial and pedagogic merits, regardless of its limited practical applications on our demanding modern visual communication.
We conclude by introducing the early guidelines for a revised and expanded taxonomy system, as well as some practical applications, which can include improved learning exercises both for beginners and seasoned professionals, as well as enhanced categorization and filtering tools both for online font stores and font managing software.
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Notes
- 1.
While the authors’ concern with the fragmentation of sub-categories, the usage of generic categories, and the way both impair memorability and usability, is commendable, their acceptance of the opposite, radical approach of ignoring Topical typefaces altogether is incoherent and troublesome, as it perpetuates a stigma which affects the latter and their designers [13].
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Brandão, J., dos Reis Duarte, J., Gomes, J. (2020). A Critical Overview of Modular and Geometric Type Design Categorization in Typographic Taxonomy Systems. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1203. Springer, Cham. https://doi.org/10.1007/978-3-030-51038-1_34
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