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Graphic-Semantic Expressions Map: An Methodological Tool

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Book cover Advances in Ergonomics in Design (AHFE 2020)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1203))

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Abstract

This paper aims to demonstrate the results of applying the Graphic-Semantic Expression Map, a methodological tool in design teaching, that help students on the brand mark creation. The proposed map tries to overcome the difficulty that the students have in understanding how they can remove and cross-check the information they gather during the research phase with the concept of the projects and intends to help in the intersection and interpretation of the images that the students collect, leading in the end to guidelines for the brand mark creation, in terms of their graphic representation (color, typography and shape). In the end it is intended to assess whether or not this tool helps students in this process of logo creations without limiting they creativity. This investigation is a part of the post-doctoral research.

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Reference

  • Garner, S., McDonagh, D.: Problem interpretation and resolution via visual stimuli: the use of ‘mood boards’ in design education. Int. J. Art Des. Educ. 20(1), 57–64 (2002)

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  • Rijo. C.: Graphic-semantic expression map: a new tool on design teaching. In: Rebelo, F., Soares, M. (eds.) Advances in Intelligent Systems and Computing, pp. 700–711. Springer (2019)

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  • Rijo. C.: Graphic-semantic expression map: a new approach in design teaching methodologies. In Raposo, D., Neves, J. (eds.) Advances in Ergonomics in De-sign, pp. 253–267 (2020). Springer

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Author information

Authors and Affiliations

  1. Superior Education School of Polytechnic of Lisbon, Campus de Benfica do IPL, 1549-003, Lisbon, Portugal

    Cátia Rijo

Authors
  1. Cátia Rijo
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Editor information

Editors and Affiliations

  1. Faculdade de Arquitetura, Universidade de Lisboa, Lisbon, Portugal

    Francisco Rebelo

  2. School of Design, Hunan University, Changsha, China

    Marcelo Soares

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© 2020 The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG

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Rijo, C. (2020). Graphic-Semantic Expressions Map: An Methodological Tool. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1203. Springer, Cham. https://doi.org/10.1007/978-3-030-51038-1_31

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  • DOI: https://doi.org/10.1007/978-3-030-51038-1_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-51037-4

  • Online ISBN: 978-3-030-51038-1

  • eBook Packages: EngineeringEngineering (R0)

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