Abstract
5 April 2015. Kaan Terzioglu, Turkcell’s CEO, was in a pensive mood on his fifth day on the job. He had just received his first WhatsApp call, which highlighted the challenge his company—Turkey’s largest mobile communications provider—was facing from over-the-top (OTT) service providers. Of Turkcell’s 35 million mobile subscribers, 10 million were WhatsApp users.
Researcher PC Abraham prepared this case under the supervision of Professor Tawfik Jelassi as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Copyright © 2018 by IMD – International Institute for Management Development, Lausanne, Switzerland (► www.imd.org). No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of IMD
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Notes
- 1.
Turkcell. 19 February 2015. Toygun Onaran. TEB Investment/BNP Paribas
- 2.
Turkcell Music was Turkcell’s Spotify equivalent which was later renamed Fizy; Bip was an instant messaging service like WhatsApp; Dergilik was an online publishing platform; and Lifebox was a personal cloud service.
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Jelassi, T., Martínez-López, F.J. (2020). Turkcell (A): How to Respond to Digital Disruption?. In: Strategies for e-Business. Classroom Companion: Business. Springer, Cham. https://doi.org/10.1007/978-3-030-48950-2_28
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DOI: https://doi.org/10.1007/978-3-030-48950-2_28
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