Abstract
We analyze the problematic but very powerful alliance of artistic expressivity with its commercial framework. For a lot of artists, making money from their art can feel repulsive because (1) selling beauty seems like a contradiction, (2) it is unclear how monetary value can be assigned to an artistic work, and (3) the high art vs. low art, divine versus human paradigm. However, making money from composing is necessary. In this chapter, we will discuss what needs to change to make this more acceptable and look at examples of it working in the past. As artists, we need to remind ourselves that both making and selling are a part of a balanced equation of being a successful artist.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
Adi Yeshaya is an Israeli-American composer, arranger and jazz pianist. Graduate of Berklee College of Music in Boston, Adi has been active, both as a musician and educator for nearly four decades. His credentials include arranging and orchestration for many artists, including Prince, Whitney Houston, Aretha Franklin, Lena Horne, Doc Severinsen, Burt Bacharach, The Minnesota Orchestra, and The Swiss Youth Jazz Orchestra/Jazzaar.
- 2.
Adi Yeshaya phone interview, March 31, 2019.
- 3.
Whoever strives can be redeemed.
References
W. Parker, Conversations. Rogueart (2011)
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Mazzola, G. et al. (2020). Are Aesthetics and Business Antagonists?. In: The Future of Music. Springer, Cham. https://doi.org/10.1007/978-3-030-39709-8_26
Download citation
DOI: https://doi.org/10.1007/978-3-030-39709-8_26
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-39708-1
Online ISBN: 978-3-030-39709-8
eBook Packages: Mathematics and StatisticsMathematics and Statistics (R0)