Abstract
Tourism in Slovakia and in the Czech Republic needs correctly set growth objectives for its long-term development in the digital era. The key to understand the current competitive situation in the tourism market of the two countries is the fact that in contrast to the people making decisions within the European market, many service producers continue thinking locally. This development is largely influenced by digitalization of distribution channels, accessible offer and travel experience. This is the reason why international competition influenced by digitalization must be taken into account when the objectives of tourism development are being set on the national level. On the one hand, these objectives must be based on the tourism offer in the Czech Republic and Slovakia and on the other hand, on the current and anticipated demand. Also, the objectives must respect the competitive position of the two countries in international tourism. The quantitative aspect of tourism objectives is reflecting the growth rate predicted by the UNWTO for tourism in the world and in Europe and the performance of tourism on the national level. The aim of this paper is to highlight the interconnection of goals in tourism and examine the reasons of the slow tourism growth and the structural problems of growth connected with specific position of the capital cities in the Czech Republic and Slovakia. In our analysis of the domestic and foreign source markets, we use time series of Czech and Slovak tourism statistics.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Allen, M. D., Edgell, D. L., Smith, G., & Swanson, J. (2007). Tourism policy and planning (1st ed.). Amsterdam: Butterworth-Heinemann.
Bramham, P., & Henry, I. P. (1993). Leisure policy in Britain. In P. Bramham, I. P. Henry, H. Mommass, & H. Val der Poel (Eds.), Leisure policies in Europe. Willingford: CAB International.
Bramwell, B., & Lane, B. (2000). Tourism collaboration and partnerships: Politics, practice and sustainability (1st ed.). Clevedon: Channel View.
Bramwell, B., & Lane, B. (2013). Tourism governance: Critical perspectives on governance and sustainability. Hoboken: Routledge.
Burns, P. M., & Novelli, M. (Eds.). (2007). Tourism and politics. London: Taylor & Francis.
Butler, R. (1998). Rural recreation and tourism. In B. Ilbery (Ed.), The geography of rural change. London: Longman.
Czech Statistical Office. (2019). Tourism statistics. Retrieved from http://regional.statistics.cz/
Deegan, J., & Dineen, D. A. (1997). Tourism policy and performance (1st ed.). London: Thomson Business Press.
Dredge, D., & Jamal, T. (2015). Progress in tourism planning and policy: A post-structural perspective on knowledge production. Tourism Management, 51, 285–297. https://doi.org/10.1016/j.tourman.2015.06.002
Dredge, D., & Jenkins, J. (Eds.). (2011). Stories of practice: Tourism policy and planning. Burlington: Ashgate.
Hall, C. M. (1992). Hallmark tourist events: Impacts, management and planning. London: Belhaven Press.
Hall, C. M. (2000). Tourism planning. Harlow: Prentice Hall.
Hall, C. M., & Jenkins, J. M. (1995). Tourism and public policy. New York: Routledge.
Ham, C., & Hill, M. J. (1993). The policy process in the modern capitalist state. New York: St. Martin Press.
Henry, I. P. (1993). The politics of leisure policy. London: Macmillan.
Henry, I. P. (2001). The politics of leisure policy (2nd ed.). London: Palgrave.
Hood, C., & Margetts, H. (2007). The tools of government in the digital age. London: Palgrave.
Howlett, M. (2011). Designing public policies: Principles and instruments. Abingdon: Routledge.
Iosifidis, T. (2008). Qualitative methods of research in the social sciences. ISBN: 978-960-218-599-5.
Jordan, A. G., & Richardson, J. J. (1987). British politics and the policy process. London: Allen and Unwin.
MacCannell, D. (2013). The tourist: A new theory of the leisure class (with a new introduction). New York: University of California Press.
Marsh, D. (1983). Interest group activity and structural power: Lindblom’s politics experience. Annals of Tourism Research, 14(3), 314–331.
OECD. (2018). Tourism trends and policies. Highlights (p. 12). Paris: OECD.
Rhodes, R. A. W., & Marsh, D. (1992). Policy network in British politics: A critique of exiting approaches. In D. Marsh & R. A. W. Rhodes (Eds.), Policy network in British government. Oxford: Oxford University Press.
Slovak Statistical Office. (2019). Tourism statistics. Retrieved May 30, 2019, from http://datacube.statistics.sk/
UNWTO. (1997). Towards new forms of public-private sector partnership: The changing role, structure and activities of national tourism administrations. Madrid: World Tourism Organization.
UNWTO. (1999). The future of national tourism administrations. Madrid: World Tourism Organization.
UNWTO. (2012). Exploring the full economic impact of tourism for policy making. http://cf.cdn.unwto.org/sites/all/files/unwto_paper_t20_france.pdf
Veal, A. J. (1994). Leisure policy and planning. Harlow: Longman. ISBN: 058223820X.
Wilson, J. (1998). Politics and leisure. London: Allen & Unwin.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Malachovský, A., Spišiaková, M. (2020). Tourism Objectives in the Czech Republic and Slovakia Facing European Competition in the Digital Era. In: Katsoni, V., Spyriadis, T. (eds) Cultural and Tourism Innovation in the Digital Era. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36342-0_37
Download citation
DOI: https://doi.org/10.1007/978-3-030-36342-0_37
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-36341-3
Online ISBN: 978-3-030-36342-0
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)