Abstract
Tourism is a growing worldwide industry, tourism marketing affects substantially the creation of a destination’s brand. In this respect event tourism affects both the cultural and social realm, that is developed by local events and festivals. Film festivals and cultural events for example, increases the popularity of a destination because of the promotion taking place through the film industry, and other cultural organization and communities. In this paper the effect that industrial design has in tourism and more specifically in the event tourism marketing is examined. More specifically a case study that focus on the design aspects and elements of a pavilion created for the Thessaloniki International Film Festival, is presented and the ways that it promotes the event and tourism through an innovative design approach. Through this case study, we aim to introduce an industrial design approach to tourism marketing from a strategic and experiential point of view.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Getz D (2008) Event tourism: definition, evolution, and research. Tour Manag 29:403–428
Gnoth J (1997) Tourism motivation and expectation formation. Ann Tour Res 24:283–304
Crowther P (2011) Marketing event outcomes: from tactical to strategic. Int J Event Festiv Manag 2:68–82
Cornwell TB, Maignan I (1998) An international review of sponsorship research. J Advert 27:1–22
Sneath JZ, Finney RZ, Close AG (2005) An IMC approach to event marketing: the effects of sponsorship and experience on customer attitudes. J Advert Res 45:373–381
Antoniadis I, Koukoulis I, Serdaris P (2015) Social network sites’ usage among Greek students in Western Macedonia. Int J Strateg Innov Mark 2:52–65
Varelas S, Georgopoulos N (2017) Porter’s competitive forces in the modern globalized hospitality sector-the case of a Greek tourism destination. J Tour Res 18:121–131. https://doi.org/10.1016/j.chb.2016.01.037
Getz D, Page SJ (2016) Progress and prospects for event tourism research. Tour Manag 52:593–631
Mossberg L, Getz D (2006) Stakeholder influences on the ownership and management of festival brands. Scand J Hosp Tour 6:308–326. https://doi.org/10.1080/15022250601003273
Moise D, Georgescu B, Zgurā D (2012) The use of event marketing management strategies. Proc Soc Behav Sci 46:5409–5413
Davidson R, Rogers T (2007) Marketing destinations and venues for conferences. Conventions and business events. Publishing House Elsevier, London
Stavrianea A, Kavoura A (2015) Social media’s and online user-generated content’s role in services advertising. In: AIP Conference Proceedings, vol 1644, no 1, pp 318–324. https://doi.org/10.1063/1.4907853
Kavoura A, Nechita F (2017) An exploratory study of online destination images via user-generated content for southeastern rural Transylvania, Chapter 3. In: Kiralova E (ed) Driving tourism through creative destinations and activities. IGI Global, Hershey, pp 45–66
Aaker D (1991) Managing brand equity: capitalizing on the value of a brand name. The Free Press, New York
Dimanche F (2002) The contribution of special events to destination brand equity. In: City tourism 2002: Proceedings of European Cities Tourism’s International Conference in Vienna, Austria, 2002. Springer, Wien, pp 73–80
Morgan M (2008) What makes a good festival? Understanding the event experience. Event Manag 12:81–93
Özdemir Bayrak G (2011) Festival motivators and consequences: a case of Efes Pilsen Blues Festival, Turkey. Anatolia 22:378–389. https://doi.org/10.1080/13032917.2011.634916
Nunkoo R, Gursoy D (2012) Residents’ support for tourism: an identity perspective. Ann Tour Res 39:243–268
Morgan M (2007) Festival spaces and the visitor experience. https://core.ac.uk/download/pdf/76217.pdf
Lao Luo P, Kannan K, Besharati B, Azarm S (2005) Design of Robust new products under variability. Marketing meets design. J Prod Innov Manag 22:177–192
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Manavis, A., Kapakiari, N., Antoniadis, I., Kyratsis, P. (2020). Industrial Design in Event Tourism Marketing: The Case of Thessaloniki International Film Festival Pavilion. In: Kavoura, A., Kefallonitis, E., Theodoridis, P. (eds) Strategic Innovative Marketing and Tourism. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-36126-6_61
Download citation
DOI: https://doi.org/10.1007/978-3-030-36126-6_61
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-36125-9
Online ISBN: 978-3-030-36126-6
eBook Packages: Business and ManagementBusiness and Management (R0)