Abstract
Our understanding of human behavior and how to effect changes in behavior have evolved to the point where behavior change techniques have been applied successfully in areas as diverse as public health, advertising and retail. Despite its successes, behavior change science remains largely unknown among the engineering and technology community. In this chapter we provide a brief introduction to a vast field of knowledge. We describe practical behavior change tools and techniques that can be used to design behavioral interventions as elements of complex projects such as are typical of the sharing economy. Structured design of behavioral change programs is discussed and key concepts discussed followed by an overview of important techniques such as the COM-B Model, the Behavior Change Wheel. The Taxonomy of Behavior Change Techniques we discuss sits in an exciting area of active research using ontology techniques to organize knowledge. This approach lends itself naturally to application of technological tools such as artificial intelligence. Behavior change is a rapidly evolving science with sufficient rigorous and structured underpinnings to support more holistic design of complex projects where human behaviors are critical to sustainability and long-term success. We invite the reader to see this chapter as a practical introduction and to use the accompanying references to explore the literature around this fascinating subject.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsNotes
- 1.
The authors use the term the collaborative consumption instead of Sharing Economy.
- 2.
- 3.
- 4.
- 5.
References
Ajzen I, Fishbein M (2005) The influence on attitudes on behavior. The handbook of attitudes, pp 173–221
Campbell KA, Fergie L, Coleman-Haynes T, Cooper S, Lorencatto F, Ussher M, Dyas J, Coleman T (2018) Improving behavioral support for smoking cessation in pregnancy: what are the barriers to stopping and which behavior change techniques can influence these? Application of theoretical domains framework. Int J Environ Res Public Health
Carver CS, Scheier MF (1982) Control theory: a useful conceptual framework for personality-social, clinical, and health psychology. Psychol Bull
Davis R, Campbell R, Hildon Z, Hobbs L, Michie S (2015) Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review. Health Psychol Rev 9(3):323–344
Fiore M, Jaen C, Baker T, Bailey W, Benowitz NL, Curry S, Dorfman S (2008) Treating tobacco use and dependence: 2008 update. Clin Pract Guidel. arXiv:gr-qc/9809069v1
Gainforth HL, Sheals K, Atkins L, Jackson R, Michie S (2016) Developing interventions to change recycling behaviors: a case study of applying behavioral science. Appl Environ Educ Commun 15(4):325–339
Garnett CV, Crane D, Brown J, Kaner EFS, Beyer FR, Muirhead CR, Hickman M, Beard E, Redmore J, de Vocht F, Michie S (2018) Behavior change techniques used in digital behavior change interventions to reduce excessive alcohol consumption: a meta-regression. Ann Behav Med
Hamari J, Sjöklint M, Ukkonen A (2015) The sharing economy: why people participate in collaborative consumption. J Assoc Inf Sci Technol 67(ID 2271971):2047–2059
Heath C, Heath D (2010) Switch: how to change things when change is hard. Self-improvement
Hughes JR, Keely J, Naud S (2004) Shape of the relapse curve and long-term abstinence among untreated smokers
Kahwati L, Viswanathan M, Golin CE, Kane H, Lewis M, Jacobs S (2016) Identifying configurations of behavior change techniques in effective medication adherence interventions: a qualitative comparative analysis. Syst Rev
Kelly MP, Barker M (2016) Why is changing health-related behaviour so difficult? Public Health
Martin EW, Shaheen SA (2011) Greenhouse gas emission impacts of carsharing in North America. IEEE Trans Intell Transp Syst. arXiv:0803.1716
Michie S, van Stralen MM, West R (2011) The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implement Sci
Michie S, Richardson M, Johnston M, Abraham C, Francis J, Hardeman W, Eccles MP, Cane J, Wood CE (2013) The behavior change technique taxonomy (v1) of 93 hierarchically clustered techniques: building an international consensus for the reporting of behavior change interventions. Ann Behav Med. arXiv:1011.1669v3
Michie S, Atkins L, West R (2014) The behaviour change wheel. A guide to designing interventions, 1st edn. Silverback Publishing, London, p 329
Myers DG (2009) Social psychology, 10th edn. arXiv:1011.1669v3
O’Carroll RE, Chambers JA, Dennis M, Sudlow C, Johnston M (2014) Improving medication adherence in stroke survivors: mediators and moderators of treatment effects. Health Psychol: Off J Div Health Psychol Am Psychol Assoc
O’Neill N, Dogar O, Jawad M, Kellar I, Kanaan M, Siddiqi K (2018) Which behavior change techniques may help waterpipe smokers to quit? An expert consensus using a modified Delphi technique. Nicotine Tob Res
Powell R, Ahmad M, Gilbert FJ, Brian D, Johnston M (2015) Improving magnetic resonance imaging (MRI) examinations: development and evaluation of an intervention to reduce movement in scanners and facilitate scan completion. Br J Health Psychol
Taeihagh A (2017) Crowdsourcing, sharing economies and development. J Dev Soc 33(2):191–222. arXiv:1707.06603
Webb A (2010) Making the emotional case for change: an interview with chip heath. McKinsey Q. arXiv:1011.1669v3. ISSN 00475394 (Interview)
West R, Hajek P, Stead L, Stapleton J (2005) Outcome criteria in smoking cessation trials: proposal for a common standard
West R, Zatonski W, Cedzynska M, Lewandowska D, Pazik J, Aveyard P, Stapleton J (2011) Placebo-controlled trial of cytisine for smoking cessation. N Engl J Med
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Deleris, L., Mac Aonghusa, P. (2020). Behaviour Change for the Sharing Economy. In: Crisostomi, E., Ghaddar, B., Häusler, F., Naoum-Sawaya, J., Russo, G., Shorten, R. (eds) Analytics for the Sharing Economy: Mathematics, Engineering and Business Perspectives. Springer, Cham. https://doi.org/10.1007/978-3-030-35032-1_11
Download citation
DOI: https://doi.org/10.1007/978-3-030-35032-1_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-35031-4
Online ISBN: 978-3-030-35032-1
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)