Abstract
The implementation of ratios is useless if applied irrationally. As a consequence, the principles behind an investment thesis are outlined, adding a touch of behavioral finance to counter investment biases.
Possible investment theses for Alibaba, Amazon and Walmart illustrate the concept.
The key behavioral biases then conclude the chapter.
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Coulon, Y. (2020). Investment Thesis. In: Rational Investing with Ratios. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-34265-4_7
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DOI: https://doi.org/10.1007/978-3-030-34265-4_7
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