Abstract
With e-commerce advertising messages have a high reach and visibility, with the new technologies of mobile connectivity that is able to permanently track and monitor consumers and automatically observe patterns of consumed commodities it becomes easy to manipulate the consumers into psychographic commodity fetishism that will tackle individual taste and aspiration according to pre-collected profiles. It intoxicates and transforms signification into banality that renders all images to pornography-like similes. This will lead to the production of images of violence, images that violate the individual’s privacy through influences, monitoring and surveillance, through panoptical shadowing of direct and indirect control that will manipulates consumption habits and political aspirations.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Todd, D.: You are what you buy: postmodern consumerism and the construction of the self. Hohonu: J. Acad. Writ. 10, 48–50 (2012)
Debord, G.: Society of the Spectacle. Black & Red, Detroit (1983). Thesis 220
Marx, K.: Capital: Volume 1: A Critique of Political Economy, trans. by B. Fowkes, Reprint (Penguin Classics, 1992)
O’Shaughnessy, J., O’Shaughnessy, N.J.: Persuasion in Advertising. Routledge, London (2004)
Douglas, M.: Natural Symbols: Explorations in Cosmology, 3rd edn. Routledge, New York (2015)
Horkheimer, M., Adorno, T.W.: Dialectic of Enlightenment, ed. by G. S. Noerr, trans. by E. Jephcott, 1st edn. Stanford University Press (2007)
Bon, G.L.: The Crowd: A Study of the Popular Mind (CreateSpace Independent Publishing Platform, 2013) (2013)
De Botton, A.: Status Anxiety. Vintage International, New York (2005)
Baudrillard, J.: For a Critique of the Political Economy of the Sign. Telos Press, St. Louis (1981)
Baudrillard, J., Petit, P.: Paroxysm: Interviews with Philippe Petit. Verso, London (1998)
Bourdieu, P.: On Television, trans. New Press, The, Priscilla Parkhurst Ferguson (New York (1999)
Virilio, P.: The Information Bomb. Verso, London (2005)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Choubassi, H., Sharara, S., Khayat, S. (2019). E-commerce and Commodity Fetishism Violence in New Media Marketing. In: Jallouli, R., Bach Tobji, M., Bélisle, D., Mellouli, S., Abdallah, F., Osman, I. (eds) Digital Economy. Emerging Technologies and Business Innovation. ICDEc 2019. Lecture Notes in Business Information Processing, vol 358. Springer, Cham. https://doi.org/10.1007/978-3-030-30874-2_15
Download citation
DOI: https://doi.org/10.1007/978-3-030-30874-2_15
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-30873-5
Online ISBN: 978-3-030-30874-2
eBook Packages: Computer ScienceComputer Science (R0)