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Understanding Start-Up Enterprises

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Managing Startup Enterprises in Emerging Markets

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Abstract

Start-up enterprises have emerged as a socio-economic system for developing the regional economy and linking innovative ideas to consumer segments and large industries. These enterprises have grown over family business firms and are mostly founded on conventional wisdom. Therefore, start-up enterprises have narrow leadership vision and low-profile business models. Based on thorough literature review, this chapter discusses the current scenario of start-up enterprises in emerging markets. It also discusses the entrepreneurial ecosystem, marketing strategies, and Latin American perspectives on start-up enterprises. In addition, general and specific objectives of the study, along with justification for this research study, are presented in this chapter.

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Notes

  1. 1.

    Consumers may be defined as potential users of products and services, while customers are identified as who buys the products and services.

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Authors and Affiliations

  1. Department of Administrative Sciences, EGADE Business School, Tecnológico de Monterrey (ITESM), Mexico, Estado de México, Mexico

    Ananya Rajagopal

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  1. Ananya Rajagopal
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Correspondence to Ananya Rajagopal .

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Rajagopal, A. (2020). Understanding Start-Up Enterprises. In: Managing Startup Enterprises in Emerging Markets. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-28155-7_1

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