Abstract
Sammy joined a five-man orthopedic practice following residency. He had an undergraduate degree in business with extensive knowledge in computer science, as he spent his younger years as an avid video game player and developer. The practice hired a high school student to convert the three-colored practice brochure into an electronic format and the student cut and pasted the document into the free WordPress.com website builder in less than 1 hour. Despite trying to have a presence on social media, the site has remained idle for more than a year. What is Sammy’s next action step regarding social media?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
The top 20 valuable facebook statistics – Updated December 2018, Zephoria Digital Marketing. https://zephoria.com/top-15-valuable-facebook-statistics/.
YouTube revenue and usage statistics. 2018. Business of apps. http://www.businessofapps.com/data/youtube-statistics/#2.
PwC Health Research institute. Customer experience in healthcare: the moment of truth. July 2012. www.pwc.com/es_MX/mx/publicaciones/archivo/2012-09-customer-experience-healthcare.pdf. Accessed June 2013.
Lagu T, Hannon NS, Rothberg MB, Lindenauer PK. Patients’ evaluations of health care providers in the era of social networking: an analysis of physician rating websites. J Gen Intern Med. 2010;25(9):942–6.
Gunter J. For better or maybe, worse, patients are judging your care online. Obg Manag. 2011;23(3):47–51.
Tehrani AB, Feldman SR, Camacho FT, Balkrishnan R. Patient satisfaction with outpatient medical care in the United States. Health Out Res Red. 2011;2(4):e197–202.
Ventola CL. Social media and health care professionals: benefits, risks, and best practices. Pharm Ther. 2014;39(7):491–9.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kahn, M.J., Baum, N. (2020). Internet and Social Media Marketing. In: Baum, N., Kahn, M. (eds) The Business Basics of Building and Managing a Healthcare Practice. Springer, Cham. https://doi.org/10.1007/978-3-030-27776-5_21
Download citation
DOI: https://doi.org/10.1007/978-3-030-27776-5_21
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-27775-8
Online ISBN: 978-3-030-27776-5
eBook Packages: MedicineMedicine (R0)