Abstract
The chapter focuses on the development of political communication and campaigning in Moldova. It starts with a brief overview of the basic characteristics of the political and party system. Then, it introduces the main laws and rules the campaigners must comply with. After that, the authors describe the evolution of communication tactics and techniques used by parties and candidates to persuade voters to vote for them over the last three decades. At the end of the chapter, the authors discuss the most recent campaigning trends in Moldova and summarise the chapter.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Previous elections were held in February 1990 when Moldova was still a part of the USSR. In 1991, the Supreme Soviet was renamed Parliament and three months later Moldova declared independence.
- 2.
Before the election, the number of parliamentary seats was reduced to 101.
- 3.
It was formed by three political parties: Our Moldova Alliance, the Democratic Party of Moldova, and the Social Liberal Party.
- 4.
An interesting case was a highly negative nine-minute spot against the PPCD leader, which was aired on behalf of four independent candidates who had pooled their free airtime for that purpose.
- 5.
In 2010, the Alliance cooperated without AMN, which no longer crossed the threshold.
- 6.
The bloc consisted of the Dignity and Truth Platform Party, and the Party of Action and Solidarity.
References
e-Democracy. 2009. Election News from April 7, 2009: Riots and Vandalism Actions on the President and Parliament Headquartes. http://www.e-democracy.md/en/elections/parliamentary/2009/electoral-news/20090407/#c1. Accessed 20 June 2019.
EESC (Eastern Europe Studies Centre). 2013. Moldova Reality Check. Success Story Before the Storm? 2nd Non-Paper. http://www.eesc.lt/uploads/news/id673/Moldova%20Reality%20Check_December_2013.pdf. Accessed 20 June 2019.
Electoral Code of the Republic of Moldova, Law No. 1381-XIII, adopted on 21 /11/1997.
Freedom House. 2005. Freedom in the World 2005: Moldova. https://freedomhouse.org/report/freedom-world/2005/moldova. Accessed 20 June 2019.
———. 2019. Freedom in the World 2019: Moldova. https://freedomhouse.org/report/freedom-world/2019/moldova. Accessed 20 June 2019.
IPU (Inter-Parliamentary Union). 1994. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in 1994. http://archive.ipu.org/parline-e/reports/arc/2215_94.htm. Accessed 20 June 2019.
———. 1998. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in 1998. http://archive.ipu.org/parline-e/reports/arc/2215_98.htm. Accessed 20 June 2019.
———. 2001. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in 2001. http://archive.ipu.org/parline-e/reports/arc/2215_01.htm. Accessed 20 June 2019.
———. 2005. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in 2005. http://archive.ipu.org/parline-e/reports/arc/2215_05.htm. Accessed 20 June 2019.
———. 2009a. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in April 2009. http://archive.ipu.org/parline-e/reports/arc/2215_09_apr.htm. Accessed 20 June 2019.
———. 2009b. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in July 2009. http://archive.ipu.org/parline-e/reports/arc/2215_09_jul.htm. Accessed 20 June 2019.
———. 2010. Republic of Moldova, Parliamentary Chamber: Parlamentul, Elections Held in 2010. http://archive.ipu.org/parline-e/reports/arc/2215_10.htm. Accessed 20 June 2019.
Journal MD. 2015. Platforma Civică ‘Demnitate şi Adevăr’ intenţionează să organizeze proteste masive; ‘Societatea trebuie trezită’. http://jurnal.md/ro/social/2015/2/27/platforma-civica-demnitate-si-adevar-intentioneaza-sa-organizeze-proteste-masive-societatea-trebuie-trezita/. Accessed 20 June 2019.
Law no. 78/2018 on the modification and completion of the Law no. 294/2007 on Political Parties. http://lex.justice.md/index.php?action=view&view=doc&lang=1&id=375878. Accessed 20 June 2019.
Law on Political Parties of the Republic of Moldova, Law No. 294, adopted on 21/12/2007.
Locoman, Ecaterina. 2017. How Moldovan Politicians Use Foreign Leaders for Domestic Purposes. Eurasianet. https://eurasianet.org/how-moldovan-politicians-use-foreign-leaders-for-domestic-purposes. Accessed 20 June 2019.
Morozov, Evgeny. 2009. Moldova’s Twitter Revolution. Foreign Policy. https://foreignpolicy.com/2009/04/07/moldovas-twitter-revolution/. Accessed 20 June 2019.
OSCE. 1998. Moldova, Parliamentary Elections, 22 March 1998: Final Report. https://www.osce.org/odihr/elections/moldova/14864. Accessed 20 June 2019.
———. 2001. Moldova, Parliamentary Elections, 25 February 2001: Final Report. https://www.osce.org/odihr/elections/moldova/14836. Accessed 20 June 2019.
OSCE. 2009a. Moldova, Parliamentary Elections, 5 April 2009: Final Report. https://www.osce.org/odihr/elections/moldova/37568. Accessed 20 June 2019.
OSCE. 2009b. Moldova, Parliamentary Elections, 29 July 2009: Final Report. https://www.osce.org/odihr/elections/moldova/39799. Accessed 20 June 2019.
———. 2010. Moldova, Early Parliamentary Elections, 28 November 2010: Final Report. https://www.osce.org/odihr/75118. Accessed 20 June 2019.
———. 2014. Moldova, Parliamentary Elections, 30 November 2014: Final Report. https://www.osce.org/odihr/elections/moldova/144196. Accessed 20 June 2019.
———. 2019. Moldova, Parliamentary Elections, 24 February 2019: Final Report. https://www.osce.org/odihr/elections/moldova/420452. Accessed 20 June 2019.
Promo-Lex. 2013. Răpit de ofiţeri de la Anticorupţie şi dat pe mâna separatiştilor. https://promolex.md/wp-content/uploads/2018/10/Raport_finantarea-partidelor-politice_24.10.2018_ENG-1.pdf. Accessed 20 June 2019.
RFE/RL (RadioFreeEurope/RadioLiberty). 2019. Crucial Moldovan Parliamentary Vote Marred by Fraud Allegations. https://www.rferl.org/a/moldova-elections-dodon-socialists-acum-democrats-russia-eu/29787009.html. Accessed 20 June 2019.
Rosca, Matei, and Silvia Sciorilli Borrelli. 2019. MEPs Help Campaign of Moldovan Convicted in $1B Fraud. Politico. https://www.politico.eu/article/ilan-shor-fulvio-martusciello-barbara-kappel-richard-milsom-meps-help-campaign-of-moldovan-convicted-in-1-billion-fraud/. Accessed 20 June 2019.
RsF (Reporters sans Frontiers). 2019. Moldova. https://rsf.org/en/moldova. Accessed 20 June 2019.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Munteanu, I., Eibl, O., Gregor, M. (2019). Moldova. In: Eibl, O., Gregor, M. (eds) Thirty Years of Political Campaigning in Central and Eastern Europe. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-27693-5_24
Download citation
DOI: https://doi.org/10.1007/978-3-030-27693-5_24
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-27692-8
Online ISBN: 978-3-030-27693-5
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)