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Strategy, Value and Risk pp 129–145Cite as

Palgrave Macmillan

Platforms, Data and Analytics

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Part of the book series: Global Financial Markets ((GFM))

Abstract

Platforms now play a significant role in the digital economy, with platform firms reaching the scale and dominance last seen with the huge vertical corporations of the early 1900s. Platform business models have broad implications for firms across all industries seeking to leverage information technology (IT). Digital technologies are increasingly being integrated into strategy frameworks, with platforms and platform complements providing the potential for future growth.

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Authors and Affiliations

  1. New York, NY, USA

    Jamie Rogers

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  1. Jamie Rogers
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Cite this chapter

Rogers, J. (2019). Platforms, Data and Analytics. In: Strategy, Value and Risk. Global Financial Markets. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-21978-9_7

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  • DOI: https://doi.org/10.1007/978-3-030-21978-9_7

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-21977-2

  • Online ISBN: 978-3-030-21978-9

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