Abstract
As digital space refracts human movement, rendering ephemeral actions in time and space into traceable GPS-monitored data flows, movement has become fetishized, visualized and subjected to new forms of surveillance. Thanks to GPS-enabled devices, smartphone applications and movement trackers, brands are engaging in the surveillance of consumers, with many individuals inviting brands to track their movements. By examining brand interventions in digital surveillance, this study uncovers the impact of self-quantification on individuals and suggests new ways to think about attention and consumer movement. By examining how brands mediate space and movement via brand experiences and pop-up activations, this study exposes the blurring of digital and material space to explore how the firewalls of online space are transposed onto material and physical space.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
Andrejevic, Mark. 2007. ISpy: Surveillance and Power in the Interactive Era. Lawrence: University Press of Kansas.
Arvidsson, Adam. 2006. Brands: Meaning and Value in Media Culture. London: Routledge.
Bauman, Zygmunt. 2007. Liquid Times: Living in an Age of Uncertainty. Cambridge: Polity Press. Kindle.
Bauman, Zygmunt, and David Lyon. 2013. Liquid Surveillance: A Conversation. Cambridge: Polity Press. Kindle.
Beer, David. 2013. Popular Culture and New Media: The Politics of Circulation. Basingstoke: Palgrave Macmillan. Kindle.
Benjamin, Walter. 2006. The Writer of Modern Life: Essays on Charles Baudelaire. Cambridge, MA: Harvard University Press.
Bourdieu, Pierre. 1984. Distinction: A Social Critique of the Judgment of Taste. Cambridge, MA: Harvard University Press.
Bucher, Taina. 2018. If…Then Algorithmic Power and Politics. New York: Oxford University Press.
Buolamwini, Joy. 2016. How I’m Fighting Bias in Algorithms. Lecture. https://www.ted.com/talks/joy_buolamwini_how_i_m_fighting_bias_in_algorithms
Burchell, Graham, Arnold Davidson, and Michel Foucault. 2008. The Birth of Biopolitics: Lectures at Collège de France, 1978–1979. New York: Palgrave Macmillan.
Carr, Nicholas. 2008. The Big Switch: Rewiring the World, from Edison to Google. New York: W.W. Norton & Co.
———. 2011. The Shallows: What the Internet Is Doing to Our Brains. New York: W.W. Norton. Kindle.
Davenport, Thomas, and John Beck. 2000. Getting the Attention You Need. Harvard Business Review, September–October.
Eubanks, Virginia. 2018. Automating Inequality: How High-Tech Tools, Profile, Police and Punish the Poor. New York: St Martin’s Press.
Featherstone, Mike. 2007. Consumer Culture and Postmodernism. 2nd ed. Los Angeles: SAGE Publications.
Heidegger, Martin. 1977. Basic Writings: From Being and Time (1927) to The Task of Thinking (1964). New York: Harper & Row.
Lanier, Jaron. 2018. Ten Arguments for Deleting Your Social Media Accounts Right Now. New York: Henry Holt and Company.
Lipovetsky, Giles. 1994. The Empire of Fashion: Dressing Modern Democracy. Princeton: Princeton University Press.
Lovink, Geert. 2011. Networks Without a Cause, a Critique of Social Media. London: Polity Press.
Marcuse, Herbert. 1964. One-Dimensional Man; Studies in the Ideology of Advanced Industrial Society. Boston: Beacon Press.
O’Neil, Cathy. 2018. Weapons of Math Destruction. London: Penguin Books.
Pasquale, Frank. 2015. The Black Box Society. Cambridge, MA: Harvard University Press.
Ritzer, George. 2004. The McDonaldization of Society. Revised New Century Edition. Thousand Oaks: Pine Forge Press.
Sennett, Richard. 2006. The Culture of the New Capitalism. New Haven: Yale University Press.
Turkle, Sherry. 1995. Life on the Screen: Identity in the Age of the Internet. New York: Simon & Shuster. Kindle.
———. 2016. Reclaiming Conversation the Power of Talk in a Digital Age. New York: Penguin Books.
Umoja-Noble, Safiya. 2018. Algorithms of Oppression, How Search Engines Reinforce Racism. New York: New York University Press.
Vaidhyanathan, Siva. 2011. The Googlization of Everything: (And Why We Should Worry). Berkeley: University of California Press. Kindle.
Zizek, Slavoj. Cyberspace, or the Virtuality of the Real. https://www.scribd.com/document/134472461/Cyberspace-and-the-Virtuality-of-the-Real-Slavoj-Zizek
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Huber, R. (2019). Consumer Attention: Corporeality, Surveillance and the Attention Enclosure. In: Doyle, W., Roda, C. (eds) Communication in the Era of Attention Scarcity. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-20918-6_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-20918-6_8
Published:
Publisher Name: Palgrave Pivot, Cham
Print ISBN: 978-3-030-20917-9
Online ISBN: 978-3-030-20918-6
eBook Packages: Literature, Cultural and Media StudiesLiterature, Cultural and Media Studies (R0)