Abstract
This chapter sets out to explore the significance of storytelling in the context of the shop under investigation. Such stories are clearly observable in my study of actual talk in interaction as, while shopping, customers and shop-owners share with each other their daily lives. Examining narrative as talk-in-interaction offers another angle from which to view how the participants negotiate social belonging in a larger discourse unit. Here, I will focus on the positioning of narratives in the everyday lives of the shop-owners and their customers. In what follows, I will very briefly review previous work on narratives (small stories) and show how and why the participants in the shop use narratives during their shopping occasions. Narratives in my data will be investigated in turn as chronotopes of small stories, narrative as accounts, narrative as a mode of knowledge, narrative at the site of engagement and, finally, narrative as identity work.
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Notes
- 1.
Vegemite is a dark brown Australian food paste made from leftover brewers’ yeast extract with various vegetable and spice additives developed by Cyril P. Callister in Melbourne, Victoria, in 1922.
- 2.
Sohan is a traditional saffron brittle toffee, which is chiefly produced in the cities of Qom and Isfahan in Iran. Its ingredients consist of flour, rose water, egg yolks, cardamom and slivers of almond and pistachio, wheat sprout, sugar, butter and saffron. Sohan has been commercially produced by traditional confectioners for decades.
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Izadi, D. (2020). Narratives. In: The Spatial and Temporal Dimensions of Interactions. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-19584-7_7
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