Abstract
The characteristics of young Chinese users’ perception of passenger car form in front quarter view are investigated to explore their morphological awareness. Based on users’ judgement on similarity between passenger car forms in front quarter view, the distribution and form change of 109 form samples in the perceptual map are analyzed. The findings show that (1) the characteristics of young Chinese users’ perception can be mapped by dimension reduction onto the horizontal and vertical dimensions in the two-dimensional perceptual space; and (2) users’ perception of and evaluation on form differences can be interpreted by three types of form features, including eight local features in front view, two local features in side view, and two overall transitional features between front face and side body.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsReferences
The annual report in 2017 by China Association of Automobile Manufacturers: China maintains to stay world No. 1 for nine years in automobile production and sales. https://chejiahao.autohome.com.cn/info/2168516. (in Chinese)
Sales volumes of passenger car in various countries/districts in the world in 2017. http://www.caam.org.cn/zongheshuju/20180510/1605217107.html. (in Chinese)
Yang, F.: Study on Influence of Passenger Car’s Form on Consumers’ Purchase Decision. Master’s thesis, Shanghai Jiao Tong University, Shanghai (2016). (in Chinese)
Liang, Q.: Correlation between car styling elements and user emotional image. Pack. Eng. 37(20), 14–19 (2016). (in Chinese)
Hsu, S., Chuang, M., Chang, C.: A semantic differential study of designers’ and users’ product form perception. Int. J. Ind. Ergon. 25, 375–391 (2000)
Zhao, D., Jing, C.: The credibility evaluation methods of vehicle modeling based on the designer-user image cognition model. Pack. Eng. 36(12), 78–82, 122 (2015). (in Chinese)
Hu, T., Zhao, J., Zhao, D.: Imagery cognition differences between designers and users automobile modeling. Pack. Eng. 36(24), 33–36 (2015). (in Chinese)
Wang, D.: Research on front-part styling design of SUV based on Kansei Engineering. Master’s thesis, Jilin University, Changchun (2015). (in Chinese)
Zhao, L.: Optimization design of front face based on Kansei Engineering. Master’s thesis, Northeastern University, Shenyang (2012). (in Chinese)
Liu, C., Ding, X., Xie, Y., Jin, Y.: Young consumers’ perception of the similarity between the passenger car forms in front view. Pack. Eng. 38(24) (2018). (in Chinese)
Liu, C., Zhu, X.: Young consumers’ perception of form style of passenger cars. Pack. Eng. 37(24), 6–10 (2016). (in Chinese)
Liu, C.: Design Strategy Development for Product Innovation. Shanghai Jiao Tong University Press, Shanghai (2015). (in Chinese)
Huang, D.: Research on side-view forms of sedans based on the form dynamic theory of visual perception. Master’s thesis, Shanghai Jiao Tong University, Shanghai (2015). (in Chinese)
Liu, C., Xie, Y., Jin, Y., Ding, X.: Understanding young chinese consumers’ perception of passenger car form in rear quarter view by integrating quantitative and qualitative analyses. In: Fukuda, S. (eds.) Advances in Affective and Pleasurable Design. AHFE 2018. Advances in Intelligent Systems and Computing, vol. 774. Springer, Cham (2019)
Liu, C., Jin, Y., Ding, X., Xie, Y.: Young Chinese consumers’ perception of passenger car form in rear view. In: Marcus, A., Wang, W. (eds.) Design, User Experience, and Usability: Users, Contexts and Case Studies. DUXU 2018. Lecture Notes in Computer Science, vol. 10920. Springer, Cham (2018)
Huang, Z.: Modern car design and traditional culture. Art Des. (Theory) (1), 184–186 (2010). (in Chinese)
Bluntzer, J., Ostrosi, E., Sagot, J.: Styling of cars: is there a relationship between the style of cars and the culture identity of a specific country? Proc. IMechE Part D: J. Automob. Eng. 229(1), 38–51 (2015)
Zeng, X., Zhao, D., Zhao, J.: Evaluation method for car styling rendering based on cognitive differences. Pack. Eng. 38(6), 177–181 (2017). (in Chinese)
Hu, T., Zhao, J., Zhao, D.: Pattern study of design imagery processing and aesthetic cognition. Zhuangshi, (2), 104–105 (2015). (in Chinese)
Liu, G., Huang, D., Liu, C.: Preference of car form feature based on DEMATEL method. China Pack. Ind. (24), 34–36 (2014). (in Chinese)
Jiang, C.: Styling and development of heavy truck based on the study of consumers’ preferences. Master’s thesis, Shanghai Jiao Tong University, Shanghai (2013). (in Chinese)
Tan, Z., Zhao, J.: User perceived preference of automobile styling. Pack. Eng. 37(20), 9–13 (2016). (in Chinese)
Huang, Z.: Research on evolution of automotive design style. Master’s thesis, Shanghai Jiao Tong University, Shanghai (2010). (in Chinese)
Chang, H., Lai, H., Chang, Y.: A measurement scale for evaluating the attractiveness of a passenger car form aimed at young consumers. Int. J. Ind. Ergon. 37(1), 21–30 (2007)
Chang, H., Chen, H.: Optimizing product form attractiveness using Taguchi method and TOPSIS Algorithm: a case study involving a passenger car. Con. Eng.: Res. App. 22(2), 135–147 (2014)
Wang, B., Li, B., Hu, P., et al.: Semantic-oriented shape exploration for car styling. In: 2014 5th International Conference on Digital Home, pp. 368–373. IEEE Press, Guangzhou (2014)
Wan, X., Che, J., Han, L.: Car styling perceptual modeling based on fuzzy rules. App. Mech. Mater. 201–202, 794–797 (2012)
Li, R., Dong, S.: Styling aiding methods based on emotional words and car styling prototype fitting. Pack. Eng. 37(20), 25–29 (2016). (in Chinese)
Report on Local Brands in China’s Car Market (2016). http://www.motortrend.com.cn/umbraco/surface/Article/ArticleDetail/5279. (in Chinese)
The Influence of Slowing Growth of Chinese Macroeconomics in 2016 on Automobile Sales and Characteristics, Demand and Capacity of Consumer Populations. http://www.chyxx.com/industry/201612/476907.html. (in Chinese)
Liu, C., Ding, X., Xie, Y., Jin, Y.: Young consumers’ perception of the similarity between the passenger car forms in front view. Pack. Eng. 39(24), 1–5 (2018). (in Chinese)
Acknowledgments
The authors would like to extend thanks to Xiaohua Chen and Wujia He for conducting a survey of 15 subjects among a total of 40 subjects in this study.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this paper
Cite this paper
Liu, C., Gao, K. (2020). Young Chinese Users’ Perception of Passenger Car Form in Front Quarter View Analyzed with Quantitative and Qualitative Methods. In: Ahram, T., Falcão, C. (eds) Advances in Usability and User Experience. AHFE 2019. Advances in Intelligent Systems and Computing, vol 972. Springer, Cham. https://doi.org/10.1007/978-3-030-19135-1_64
Download citation
DOI: https://doi.org/10.1007/978-3-030-19135-1_64
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-19134-4
Online ISBN: 978-3-030-19135-1
eBook Packages: EngineeringEngineering (R0)