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UTAUT-QiU: Technology Acceptance Evaluation Model with Integrated Quality-in-Use Assessment for Mobile UI Adapted for Low- and Post-literate Users

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 972))

Abstract

The Mobile technology evolution has greatly affected our lives, in terms of performing our daily tasks more efficiently and effectively. It includes recent advances in voice-enabled technology empowered by artificial intelligence, machine learning and natural language processing. Then again, technology evolution has created a problem for low and post-literate population in terms of understanding and using mobile devices with complex functionality. We intend to increase technology acceptance and the quality-in-use of MUI for low-and post-literate users by applying text-free approach combined with voice as a service. A new technology acceptance evaluation model UTAUT-QiU is proposed in this paper with the aim of assessing both user acceptance of text free MUI and MUI’s quality-in-use.

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Correspondence to Olga Ormandjieva .

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Patel, N., Ormandjieva, O., Pitula, K. (2020). UTAUT-QiU: Technology Acceptance Evaluation Model with Integrated Quality-in-Use Assessment for Mobile UI Adapted for Low- and Post-literate Users. In: Ahram, T., Falcão, C. (eds) Advances in Usability and User Experience. AHFE 2019. Advances in Intelligent Systems and Computing, vol 972. Springer, Cham. https://doi.org/10.1007/978-3-030-19135-1_18

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  • DOI: https://doi.org/10.1007/978-3-030-19135-1_18

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-19134-4

  • Online ISBN: 978-3-030-19135-1

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