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Tourist Destination Assessment by Revised Importance-Performance Analysis

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Eurasian Economic Perspectives

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 11/1))

Abstract

The goal of this research is to improve the Importance-Performance Matrix by more accurately fitting the attributes of quality into matrix quadrants. The working methodology implied the use of the mathematical apparatus, respectively of five validated mathematical indexes (Dunn validity index, Silhouette validity index, validity index Calinski-Harabasz, Pakhira-Bandyopadhyay-Maulik validity index and Davies-Bouldin validity index). It will consider the position of an attribute in a quadrant validated if it resulted in all five index-generated situations. It was tested the method for the data collected from the customers accommodated in the International Hotel in Băile Felix Spa, Romania. The result shows that the number of attributes that retain their quadrant position in all situations is greatly reduced, but the certainty about the position of the attributes is greatly increased. This method increases the rigor of IPA and helps managers in their decision-making about quality of services.

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Acknowledgments

The funding organization is Executive Agency for Higher Education, Research, Development and Innovation Funding, Researcher mobility projects, PN-III-P1-1.1-MC2017-1193, Project Director Olimpia I. Ban.

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Authors and Affiliations

  1. Department of Economics and Business, University of Oradea, Oradea, Romania

    Olimpia I. Ban

  2. Department of Finance and Accounting, University of Oradea, Oradea, Romania

    Victoria Bogdan

  3. Department of Mathematics and Informatics, University of Oradea, Oradea, Romania

    Delia Tușe

Authors
  1. Olimpia I. Ban
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  2. Victoria Bogdan
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  3. Delia Tușe
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Editor information

Editors and Affiliations

  1. Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  2. MUFG Union Bank, San Francisco, CA, USA

    Hakan Danis

  3. Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

    Ender Demir

  4. Eurasia Business & Economic Society, Fatih, Istanbul, Turkey

    Ugur Can

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Ban, O.I., Bogdan, V., Tușe, D. (2019). Tourist Destination Assessment by Revised Importance-Performance Analysis. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Eurasian Economic Perspectives. Eurasian Studies in Business and Economics, vol 11/1. Springer, Cham. https://doi.org/10.1007/978-3-030-18565-7_5

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