Abstract
This chapter demonstrates which official statistics are available for media policy analysis including statistics provided by national and local statistics organizations, international organizations and private organizations. In addition, the advantages and limitations of working with official and industry statistics are discussed including reliability of data and the issues in delineating the media industry. Concluding, a step-by-step approach to work with media industry statistics is given based on two exemplary cases, one for Europe and one for the USA. The goal of this chapter is to show how official and industry statistics can be used for media policy analysis to create data-driven insights that can support policy making.
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References
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Further Reading
For additional guidelines in using official and industry statistics, see WIPO’s Guide on Surveying the Economic Contribution of the Copyright Industries (WIPO, 2015) and OECD’s Guide to Measuring the Information Society (OECD, 2011).
See Deliverables of the Media Clusters Brussels’ project for additional insights in how to define the scope of the media industry (Komorowski, 2015a, 2015b).
For the study of the economic impact of the media industry in Brussels that was used for the exemplary case in this chapter see Komorowski and Wiard (2018) and for an additional case of applying official and industry statistics in the cultural industry see KEA’s report for the European Commission (KEA European Affairs, 2006).
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Komorowski, M. (2019). Working with Secondary Data: Official and Industry Statistics. In: Van den Bulck, H., Puppis, M., Donders, K., Van Audenhove, L. (eds) The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-16065-4_18
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DOI: https://doi.org/10.1007/978-3-030-16065-4_18
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