Skip to main content

Assembling Uber-Sport

  • Chapter
  • First Online:
Book cover Making Sport Great Again
  • 275 Accesses

Abstract

This chapter furthers the conceptualizing if uber-sport through recourse to Mandel and Jameson’s understanding of late capitalism, in conjunction with Debord’s theory of the society of the spectacle. This combination leads to an exposition of the integrated uber-sport spectacle, and its various sub-spectacles, as a conceptual model for understanding the structure and working of ideological normalization within consumer capitalist societies. Although insightful, the notion of uber-sport as an integrated spectacle remains rather abstract, so in order to more empirically frame this analysis, the discussion turns to DeLanda’s Deleuzian-informed assemblage theory. Following an overview of the derivation and assumptions of assemblage theory, uber-sport is examined as an acentered assemblage constituted by a contingent amalgam of heterogenous elements, and complex intra- and inter-assemblage rhizomatic relations.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 49.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 64.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Andrews, D. L. (2006). Disneyization, debord, and the integrated NBA spectacle. Social Semiotics, 16(1), 89–102.

    Article  Google Scholar 

  • Andrews, D. L. (2009). Sport, culture, and late capitalism. In B. Carrington & I. McDonald (Eds.), Marxism, cultural studies and sport (pp. 213–231). London: Routledge.

    Google Scholar 

  • Andrews, D. L., & Ritzer, G. (2018). Sport and prosumption. Journal of Consumer Culture, 18(2), 356–373.

    Article  Google Scholar 

  • Baker, T., & McGuirk, P. (2016). Assemblage thinking as methodology: Commitments and practices for critical policy research. Territory, Politics, Governance, 5(4), 425–442.

    Article  Google Scholar 

  • Beetz, J. (2016). Materiality and subject in marxism, (Post-)structuralism, and material semiotics. London: Palgrave Pivot.

    Book  Google Scholar 

  • Bennett, J. (2005). The agency of assemblages and the North American blackout. Public Culture, 17(3), 445–465.

    Article  Google Scholar 

  • Bennett, J. (2010). Vibrant matter: A political ecology of things. Durham, NC: Duke University Press.

    Google Scholar 

  • Bogard, W. (2009). Deleuze and machines: A politics of technology? In M. Poster & D. Savat (Eds.), Deleuze and new technology (pp. 15–31). Edinburgh: Edinburgh University Press.

    Google Scholar 

  • Bourdieu, P. (1998). Acts of resistance: Against the tyranny of the market. New York: The New Press.

    Google Scholar 

  • Boykoff, J. (2014). Celebration capitalism and the Olympic Games. London: Routledge.

    Google Scholar 

  • Braidotti, R. (2013). The posthuman. Cambridge, UK: Polity Press.

    Google Scholar 

  • Braudel, F. (1982). The wheels of commerce (Civilization and capitalism, 15th–18th century) (Vol. II). New York: Harper & Row.

    Google Scholar 

  • Buchanan, I. (1999). Introduction. In I. Buchanan (Ed.), A Deleuzian century? Durham. NC: Duke University Press.

    Google Scholar 

  • Buchanan, I. (2009). Deleuze and the internet. In M. Poster & D. Savat (Eds.), Deleuze and new technology (pp. 143–160). Edinburgh: Edinburgh University Press.

    Google Scholar 

  • Callon, M., & Law, J. (1997). After the individual in society: Lessons on collectivity from science technology and society. The Canadian Journal of Sociology/Cahiers canadiens de sociologie, 22(2), 165–182.

    Article  Google Scholar 

  • Carrington, B. (2010). Race, sport and politics: The sporting black diaspora. London: Sage.

    Google Scholar 

  • Clough, P. T. (2004). Future matters: Technoscience, global politics, and cultural criticism. Social Text, 22(3), 1–23.

    Article  Google Scholar 

  • Coffey, J. (2013). Bodies, body work and gender: Exploring a Deleuzian approach. Journal of Gender Studies, 22(1), 3–16.

    Article  Google Scholar 

  • Collier, S. J., & Ong, A. (2005). Global assemblages, anthropological problems. In A. Ong & S. J. Collier (Eds.), Global assemblages: Technology, politics, and ethics as anthropological problems (pp. 3–21). Malden, MA: Blackwell.

    Google Scholar 

  • Collins, T. (2013). Sport in capitalist society: A short history. London: Routledge.

    Google Scholar 

  • Conley, V. A. (2009). Of rhizomes, smooth space, war machines and new media. In M. Poster & D. Savat (Eds.), Deleuze and new technology (pp. 32–44). Edinburgh: Edinburgh University Press.

    Google Scholar 

  • Debord, G. (1990). Comments on the society of the spectacle (M. Imrie, Trans.). London: Verso.

    Google Scholar 

  • Debord, G. (1994). The society of the spectacle (D. Nicholson-Smith, Trans.). New York: Zone Books.

    Google Scholar 

  • DeLanda, M. (2006). A new philosophy of society: Assemblage theory and social complexity. London: Continuum.

    Google Scholar 

  • DeLanda, M. (2016). Assemblage theory. Edinburgh: Edinburgh University Press.

    Google Scholar 

  • Deleuze, G., & Guattari, F. (1983). Anti-Oedipus. Minneapolis: University of Minnesota Press.

    Google Scholar 

  • Deleuze, G., & Guattari, F. (1987). A thousand plateaus: Capitalism and schizophrenia. Minneapolis: University of Minnesota Press.

    Google Scholar 

  • Doidge, K. (2018, July 9). How the World Cup has renewed an emotional sense of belonging in England fans. Retrieved from https://www.britac.ac.uk/blog/how-world-cup-2018-has-renewed-emotional-sense-belonging-england-fans?utm_medium=social&utm_source=twitter&utm_campaign=worldcup2018&utm_content=other&utm_term=blog.

  • Dyer-Witheford, N. (1999). Cyber-Marx: Cycles and circuits of struggles in high-technology capitalism. Urbana, IL: University of Illinois Press.

    Google Scholar 

  • Farias, I. (2010). Introduction: Decentring the object of urban studies. In I. Farias & T. Bender (Eds.), Urban assemblages: How actor-network theory changes urban studies (pp. 1–24). New York: Routledge.

    Google Scholar 

  • Foucault, M. (1970). Theatrum philosophicum. Critique, 282, 885–908.

    Google Scholar 

  • Fox, N. J., & Alldred, P. (2017a). Mixed methods, materialism and the micropolitics of the research-assemblage. International Journal of Social Research Methodology, 21(2), 191–204.

    Article  Google Scholar 

  • Fox, N. J., & Alldred, P. (2017b). Sociology and the new materialism: Theory, research, action. London: Sage.

    Book  Google Scholar 

  • Fullagar, S. (2017). Post-qualitative inquiry and the new materialist turn: Implications for sport, health and physical culture research. Qualitative Research in Sport, Exercise and Health, 9(2), 247–257.

    Article  Google Scholar 

  • Gray, R. (2018). Jed York, Michael Rubin Weigh-In on sports disruption. Street and Smith’s Sports Business Daily. Retrieved from https://www.sportsbusinessdaily.com/en/Daily/Issues/2018/04/19/World%20Congress%20of%20Sports/Disruptors.aspx.

  • Grossberg, L. (2006). Does cultural studies have futures? Should it? (or what’s the matter with New York?): Cultural studies, contexts and conjunctures. Cultural Studies, 20(1), 1–32.

    Article  Google Scholar 

  • Grossberg, L. (2010). Cultural studies in the future tense. Durham, NC: Duke University Press.

    Book  Google Scholar 

  • Grosz, E. (1994). Volatile bodies: Toward a corporeal feminism. Bloomington, IN: Indiana University Press.

    Google Scholar 

  • Gruneau, R. S. (2017). Sport and modernity. Cambridge, UK: Polity Press.

    Google Scholar 

  • Hall, S. (1996). On postmodernism and articulation: An interview with Stuart Hall (edited by Lawrence Grossberg). In D. Morley & K. H. Chen (Eds.), Stuart Hall: Critical dialogues in cultural studies (pp. 131–150). London: Routledge.

    Google Scholar 

  • Hardt, M., & Weeks, K. (2000). Introduction. In M. Hardt & K. Weeks (Eds.), The Jameson reader (pp. 1–29). Oxford: Blackwell.

    Google Scholar 

  • Hargreaves, J. (1986). Sport, power and culture. New York: St. Martin’s Press.

    Google Scholar 

  • Henriques, J. (2011). Sonic bodies: Reggae sound systems, performance techniques, and ways of knowing. New York: Continuum.

    Google Scholar 

  • Homer, S., & Kellner, D. (2004). Introduction. Basingstoke: Palgrave Macmillan.

    Google Scholar 

  • Horkheimer, M., & Adorno, T. W. (2002). Dialectic of enlightenment: Philosophical fragments. Stanford, CA: Stanford University Press.

    Google Scholar 

  • Horne, J. (2006). Sport in consumer culture. New York: Palgrave Macmillan.

    Book  Google Scholar 

  • Hurley, A. (2001). Diners, bowling alleys and trailer parks: Chasing the American dream in the postwar consumer culture. New York: Basic Books.

    Google Scholar 

  • Jacobs, J. M. (2006). A geography of big things. Cultural Geographies, 13, 1–27.

    Article  Google Scholar 

  • Jameson, F. (1991). Postmodernism, or, the cultural logic of late capitalism. Durham: Duke University Press.

    Google Scholar 

  • Jameson, F. (1992). The geopolitical aesthetic. Bloomington, IN: Indiana University Press.

    Google Scholar 

  • Jameson, F. (1993). Postmodernism and consumer society. In A. Gray & J. McGuigan (Eds.), Studying culture: An introductory reader (pp. 192–205). London: Edward Arnold.

    Google Scholar 

  • Jameson, F. (1998). The cultural turn: Selected writings on the postmodern 1983–1998. London and New York: Verso.

    Google Scholar 

  • Jameson, F. (2008). The ideologies of theory. London: Verso.

    Google Scholar 

  • Jameson, F. (2009). Valences of the dialectic. London: Verso.

    Google Scholar 

  • Krier, D., & Swart, W. J. (2014). The commodification of spectacle: Spectators, sponsors and the outlaw biker diegesis at sturgis. Critical Sociology, 42(1), 11–32.

    Article  Google Scholar 

  • Landi, D. (2017). Toward a queer inclusive physical education. Physical Education and Sport Pedagogy, 23(1), 1–15.

    Google Scholar 

  • Landi, D. (2018). Queer men, affect, and physical education. Qualitative Research in Sport, Exercise and Health, 11(2), 168–187.

    Google Scholar 

  • Law, J. (1991). Introduction: Monsters, machines and sociotechnical relations. In J. Law (Ed.), A sociology of monsters: Essays on power, technology, and domination (pp. 1–25). London: Routledge.

    Google Scholar 

  • Lears, J. (1994). Fables of abundance: A cultural history of advertising in America. New York: BasicBooks.

    Google Scholar 

  • Malins, P. (2004). Machinic assemblages: Deleuze, Guattari and an Ethico-Aesthetics of drug use. Janus Head: Journal of Interdisciplinary Studies in Literature, Continental Philosophy, Phenomenological Psychology, and the Arts, 7(1), 84–104.

    Google Scholar 

  • Mandel, E. (1998). Late capitalism (6th ed.). London: Verso Classics.

    Google Scholar 

  • Marcus, G. E., & Saka, E. (2006). Assemblage. Theory, Culture and Society, 23(2–3), 101–106.

    Article  Google Scholar 

  • Markula, P. (2006). Deleuze and the body without organs: Disreading the fit feminine identity. Journal of Sport and Social Issues, 30(1), 29–44.

    Article  Google Scholar 

  • Martin, R. (1997). Staging crisis: Twin takes in moving performance. In P. Phelan & J. Lane (Eds.), Ends of performance. New York: New York University Press.

    Google Scholar 

  • McFarlane, C. (2011). On context: Assemblage, political economy and structure. City, 15(3–4), 375–388.

    Article  Google Scholar 

  • McRobbie, A. (2005). Jameson’s postmodernity: The politics of cultural capitalism. The uses of cultural studies (pp. 151–173). London: Routledge.

    Google Scholar 

  • Ong, A. (2007). Neoliberalism as a mobile technology. Transactions of the Institute of British Geographers, 32(1), 3–8.

    Article  Google Scholar 

  • Phillips, J. (2006). Agencement/Assemblage. Theory, Culture and Society, 23(2–3), 108–109.

    Article  Google Scholar 

  • Roberts, D. (2003). Towards a genealogy and typology of spectacle: Some comments on debord. Thesis Eleven, 75(1), 54–68.

    Article  Google Scholar 

  • Rowe, D. (1995). Popular cultures: Rock music, sport and the politics of pleasure. London: Sage.

    Google Scholar 

  • Schwarzkopf, S., & Gries, R. (2010). Ernest Dichter and motivation research: New perspectives on the making of post-war consumer culture. New York: Palgrave Macmillan.

    Book  Google Scholar 

  • Thorpe, H. (2017). Action sports, social media, and new technologies: Towards a research agenda. Communication and Sport, 5(5), 554–578.

    Article  Google Scholar 

  • Throsby, K. (2013). “If I go in like a cranky sea lion, I come out like a smiling dolphin”: Marathon swimming and the unexpected pleasures of being a body in water. Feminist Review, 103(1), 5–22.

    Article  Google Scholar 

  • Tomlinson, A. (2002). Theorising spectacle: Beyond Debord. In J. Sugden & A. Tomlinson (Eds.), Power games: A critical sociology of sport (pp. 44–60). London: Routledge.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to David L. Andrews .

Rights and permissions

Reprints and permissions

Copyright information

© 2019 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Andrews, D.L. (2019). Assembling Uber-Sport. In: Making Sport Great Again. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-15002-0_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-15002-0_2

  • Published:

  • Publisher Name: Palgrave Pivot, Cham

  • Print ISBN: 978-3-030-15001-3

  • Online ISBN: 978-3-030-15002-0

  • eBook Packages: Social SciencesSocial Sciences (R0)

Publish with us

Policies and ethics