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The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on Inter-partner Trust in ISAs

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Economic and Financial Challenges for Eastern Europe

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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Abstract

There has been an impressive growth in international strategic alliances (ISAs) numbers over the last decades since the formation of ISAs is considered one of the most important entry modes for firms to succeed in their internationalization efforts and to achieve optimal growth and competitiveness on a global basis. The role of trust on alliances’ successful operation and performance has been highlighted in existing international business literature. In this paper, three propositions are developed in order to investigate the impact of (a) communication quality, (b) partner complementarity and (c) foreign partner’s cultural sensitivity on the level of trust the foreign partner has towards the local ISA partner. The objective of this research is the attainment of an in-depth comprehension of the above factors. Furthermore, it provides the ground for future research to examine the importance of trust on ISAs in the South-East (SE) Europe region.

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Author information

Authors and Affiliations

  1. Department of Business Administration, University of Macedonia, Thessaloniki, Greece

    Nikolaos Sklavounos & Yannis A. Hajidimitriou

  2. Perrotis College, American Farm School, Thessaloniki, Greece

    Konstantinos Rotsios

Authors
  1. Nikolaos Sklavounos
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  2. Konstantinos Rotsios
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  3. Yannis A. Hajidimitriou
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Correspondence to Nikolaos Sklavounos .

Editor information

Editors and Affiliations

  1. Piraeus University of Applied Sciences, Egaleo, Greece

    Nicos Sykianakis

  2. International Hellenic University, Serres, Greece

    Persefoni Polychronidou

  3. International Hellenic University, Kavala, Greece

    Anastasios Karasavvoglou

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Sklavounos, N., Rotsios, K., Hajidimitriou, Y.A. (2019). The Impact of Communication Quality, Partner Complementarity and Foreign Partner’s Cultural Sensitivity on Inter-partner Trust in ISAs. In: Sykianakis, N., Polychronidou, P., Karasavvoglou, A. (eds) Economic and Financial Challenges for Eastern Europe. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-12169-3_18

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