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Sustainability Integration Impact on Fast Fashion Supply Chains

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Eurasian Economic Perspectives

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 10/2))

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Abstract

The main objective of this paper is to define whether sustainable performance (environmental and social) integration in business activity and consequently supply chains of fast fashion industry has a positive impact on financial performance. Sustainability must comprise and balance all three elements: environmental, social and economic. Sustainability is strongest when it is broad, not substitutable and relative. The main sustainability integration drivers are of three categories: internal drivers, market drivers and law related drivers. The main ways for the integration of sustainability into fast fashion supply chains are: integrating sustainability into the values and strategy of the company, investing in long-term relationships with the main partners, collaboration, certification and standards. Consensus definition of sustainable fast fashion supply chain does not exist, but it may be defined as a supply chain incorporated by environmental, social and economic dimensions. The correlation analysis of fast fashion companies data which form the largest part of fast fashion industry, demonstrated that there exist positive link between sustainability and profitability of companies.

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Authors and Affiliations

  1. Economics Department, Kaunas University of Technology, Kaunas, Lithuania

    Vytautas Snieska & Ignas Valodka

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  1. Vytautas Snieska
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  2. Ignas Valodka
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Correspondence to Vytautas Snieska .

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Editors and Affiliations

  1. Faculty of Political Sciences, Istanbul Medeniyet University, Istanbul, Turkey

    Mehmet Huseyin Bilgin

  2. MUFG Union Bank, San Francisco, CA, USA

    Hakan Danis

  3. Faculty of Tourism, Istanbul Medeniyet University, Istanbul, Turkey

    Ender Demir

  4. Eurasia Business & Economic Society, Fatih, Istanbul, Turkey

    Ugur Can

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Snieska, V., Valodka, I. (2019). Sustainability Integration Impact on Fast Fashion Supply Chains. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Eurasian Economic Perspectives. Eurasian Studies in Business and Economics, vol 10/2. Springer, Cham. https://doi.org/10.1007/978-3-030-11833-4_2

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