Abstract
The shopper brain and visual capabilities set limitations to what shoppers pay attention to in a way that is very similar to everyone. Examples are the attention to products on eye level and the salience of sign-post brands. This allows for universal merchandising guidelines for online and brick-and-mortar stores that are applicable across categories and retail contexts. Berkhout also presents guidelines specifically for online and brick-and-mortar stores. Supported with clear visuals and practical suggestions, practitioners will benefit immediately. Special attention is given to the merchandising by style groups in non-food retail.
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Berkhout, C. (2019). Universal Merchandising Guidelines. In: Assortment and Merchandising Strategy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-11163-2_8
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DOI: https://doi.org/10.1007/978-3-030-11163-2_8
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-11162-5
Online ISBN: 978-3-030-11163-2
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