Abstract
In this chapter, the concept of external business context (outside of an organization) and its relevance for analysts working on change initiatives are discussed. The focus is set on introducing most common methods for external business context analysis such as PEST analysis, Porters Five Forces, and trend analysis.
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Milani, F. (2019). External Business Context. In: Digital Business Analysis. Springer, Cham. https://doi.org/10.1007/978-3-030-05719-0_2
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DOI: https://doi.org/10.1007/978-3-030-05719-0_2
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Publisher Name: Springer, Cham
Print ISBN: 978-3-030-05718-3
Online ISBN: 978-3-030-05719-0
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