Abstract
This chapter contributes to understanding higher education as a service by applying the service science framework to an undergraduate business program in northern Europe. We utilize the Service Science Canvas, which is a new tool for service science analysis. This innovative academic program relies exclusively on visiting faculty from around the world to teach intensive three-week courses. While access to resources and governance structures were found to be similar to business programs elsewhere, several elements were found to be highly unusual, if not unique. First, the intensive curriculum structure promotes value co-creation among faculty and students. Second, access rights to faculty are negotiated annually, leading to agility but also risk. Third, stakeholder networks are broadly dispersed, but on balance serving as a rich resource for the program. Governance has evolved to ensure quality standards in a constantly changing academic community.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Maglio PP, et al. Service systems, service scientists, SSME, and innovation. Commun ACM. 2006;49(7):81–5.
Spohrer J, et al. Steps toward a science of service systems. Computer. 2007;40(1):71–7.
Lella, G., et al. Universities as complex service systems: External and Internal perspectives. In: IEEE international conference on service operations and logistics, and informatics (SOLI). 2012. Suzhou, China.
Spohrer J, et al. Service science: reframing progress with universities. Syst Res Behav Sci. 2013;30(5):561–9.
Pavlov O, Hoy F, Toward the service science of education. In: Maglio PP, et al., editors. Handbook of service science, vol. 2. Springer: New York; 2018.
Ali F, et al. Does higher education service quality effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities. Qual Assur Educ. 2016;24(1):70–94.
Knight J, Altbach P. The internationalization of higher education: motivations and realities. J Stud Int Educ. 2007;11:290–307.
Knight J. Internationalisation: key concepts and elements. In: Gaebel M, et al., editors. Internationalisation of European higher education. An EUA/ACA handbook. Raabe: Stuttgart; 2009.
Lofgren J, Leigh E. The Mikkeli programme: international education and flagship response to globalisation. In: Nygaard C, Branch J, editors. Globalisation of higher education, the learning in higher education series, Institute for Learning in Higher Education. Libri: Faringdon; 2017.
Osterwalder A, Pigneur Y. Business model generation: a handbook for visionaries, game changers, and challengers. New York: Wiley; 2010.
Massy W. Reengineering the university: how to be mission centered, market smart, and margin conscious. Baltimore, MD: Johns Hopkins University Press; 2016.
Zaini R, et al. Let’s talk change in a university: a simple model for addressing a complex agenda. Syst Res Behav Sci. 2017;34(3):250–66.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this paper
Cite this paper
Lofgren, J., Pavlov, O.V., Hoy, F. (2019). Higher Education as a Service: The Science of Running a Lean Program in International Business. In: Yang, H., Qiu, R. (eds) Advances in Service Science. INFORMS-CSS 2018. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-04726-9_6
Download citation
DOI: https://doi.org/10.1007/978-3-030-04726-9_6
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-04725-2
Online ISBN: 978-3-030-04726-9
eBook Packages: Business and ManagementBusiness and Management (R0)