Abstract
Organizations follow a certain path or track which they have created in accordance with their strategic planning. Like any other organizational process, the continuous innovation of design is required in order to ensure that it is effectively adapted to changes in the environment, organizational behavior, as well as collaborator attitudes and needs. It has become trendy to follow organizational design trends, as they are typically in tune with environmental changes; however, design challenges lie within the organization rather than outside it; that is, while trends are informative, following them is complex. Shifts in competition paradigms are telling of organizational designing efforts, environmental receptiveness, as well as the effectiveness of their test of time; however, it is the organization’s innovativeness that will lead to a design that drives responsiveness and the co-creation of value.
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López-Fernández, A.M. (2019). Organizational Designing. In: Business Leadership and Market Competitiveness. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-03347-7_5
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