Abstract
As the ethnic diversity in the USA increases, we fear that some people aren’t getting treated as well as others. While considerable research has examined the impact of applicant sex in the hiring process, far less has looked at other individual differences. This study investigates the impact of the gender, ethnicity, and religion on the evaluation of professional sales position applicants. Data was collected online with a snowball sampling approach. A total of 640 respondents who have been involved in the hiring process evaluated 1 of the 8 different surveys. The surveys were identical with the exception of the applicant name and ethnic/religious affiliation. These characteristics manipulated the independent variables. The results indicate ethnicity and religious affiliation create more bias in the hiring of salespeople than the sex of the applicant. With the current mood in the US executive branch, this is a real concern, and we fear the bias observed here will only grow.
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© 2019 Academy of Marketing Science
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Griffin, P.F., Attaway, J.S., Griffin, M. (2019). Bias in the Hiring Process of Professional Salespeople: The Effects of Gender, Ethnicity, and Religion. In: Rossi, P., Krey, N. (eds) Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-030-02568-7_104
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DOI: https://doi.org/10.1007/978-3-030-02568-7_104
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