Skip to main content

Teaching Creativity in the Context of a Business School

  • Conference paper
  • First Online:
  • 372 Accesses

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 532))

Abstract

This paper discusses the teaching of creative skills to students who are primarily based within the discipline of business and management. The paper first reviews the way that students have been conventionally taught in the “art school” system in the UK, expanding on the theoretical frameworks that underpin this approach. This is then contrasted with the conventional academic approach found in Business Schools. Finally, an account is given of how a module influenced by the art school atelier system has been developed that bridges this gap, explaining how the module is taught in a business school context, and reflecting on the experiences of the staff and students who take part in the module.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. N. Anderson, K. Potočnik, J. Zhou, Innovation and creativity in organizations. J. Manag. 40(5), 1297–1333 (2014)

    Google Scholar 

  2. G. McCracken, Chief Culture Officer: How to Create a Living Breathing Corporation (Basic Books, New York, 2009)

    Google Scholar 

  3. C. Bilton, Management and Creativity (Blackwell, Malden, 2010)

    Google Scholar 

  4. N. Perlroth, Solving problems for real world, using design. New York Times (2013), https://search.proquest.com/docview/1471319854

  5. M.S. Knowles, The Modern Practice of Adult Education (Association Press, Chicago, 1980)

    Google Scholar 

  6. J. Biggs, What the student does: Teaching for enhanced learning. High. Educ. Res. Dev. 18(1), 57–75 (1999)

    Article  Google Scholar 

  7. K. Badenhausen, Apple heads the world’s most valuable brands of 2017 at $170 billion. Forbes.com (2017), https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion

  8. J.A. Schmiechen, Reconsidering the factory, art-labor, and the schools of design in nineteenth-century Britain. Des. Issues 6(4), 58–69 (1990)

    Article  Google Scholar 

  9. D. Haste, The Art Schools of Kent (Werter Press, London, 2013)

    Google Scholar 

  10. E.F. Barkley, Student Engagement Techniques (Jossey-Bass, San Francisco, CA, 2010)

    Google Scholar 

  11. N. Weaver, The Atelier Principle in Teaching. Symposium on New Directions of Architectural Education - The Necessity of a Cultural Paradigm Responsive to the Majority (Delhi, India, 1999)

    Google Scholar 

  12. D.Z. Belluigi, Constructions of roles in studio teaching and learning. Int. J. Art Design Edu. 35(1), 21–35 (2016)

    Article  Google Scholar 

  13. L.N. Green, E. Bonollo, Studio-based teaching: History and advantages in the teaching of design. World Trans. Eng. Technol. Edu. 2(2), 269–272 (2003)

    Google Scholar 

  14. M. Dahlén, S. Rosengren, F. Törn, Advertising creativity matters. J. Advert. Res. 48(3), 392–403 (2008)

    Article  Google Scholar 

  15. A.F. Osborn, Applied Imagination, 3rd rev. edn. (Scribner, New York, 1963)

    Google Scholar 

  16. E. De Bono, Lateral Thinking (Harper Perennial, New York, 1990)

    Google Scholar 

  17. E. De Bono, Serious Creativity (Schäffer-Poeschel, Stuttgart, 1996)

    Google Scholar 

  18. T. Buzan, B. Buzan, The Mind Map Book (BBC, London, 2001)

    Google Scholar 

  19. B. Eno, P. Schmidt, Oblique Strategies (Self-published, 2001)

    Google Scholar 

  20. IDEO, IDEO Method Cards (IDEO, London, 2003)

    Google Scholar 

  21. ZKK for Channel 4 (Producer), S. Foster (Director), (2009), Advertising uncut programme 2: Where do ideas come from? [Video/DVD]

    Google Scholar 

  22. G. Nyilasy, L.N. Reid, The academician–practitioner gap in advertising. Int. J. Advert. 26(4), 425–445 (2007)

    Article  Google Scholar 

  23. A. Tibbs, Advertising: Its Business, Culture and Careers (Routledge, London, 2009)

    Book  Google Scholar 

  24. J. Adams, Conceptual Block Busting (Perseus Books, Massachusetts, 1986)

    Google Scholar 

  25. R.M. Ryan, E.L. Deci, Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. Am. Psychol. 55(1), 68–78 (2000)

    Article  Google Scholar 

  26. T. Marchese, The New Conversations About Learning, ed. by B. Cambridge. Assessing Impact: Evidence and Action (American Association for Higher Education, Washington, DC, 1997) pp. 79–95

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Andrew Jackson .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Jackson, A. (2019). Teaching Creativity in the Context of a Business School. In: Reyes-Munoz, A., Zheng, P., Crawford, D., Callaghan, V. (eds) EAI International Conference on Technology, Innovation, Entrepreneurship and Education. TIE 2017. Lecture Notes in Electrical Engineering, vol 532. Springer, Cham. https://doi.org/10.1007/978-3-030-02242-6_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-02242-6_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-02241-9

  • Online ISBN: 978-3-030-02242-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics